Amplify helps people build wealth through permanent life insurance. We offer customers direct access to life insurance products where customers can invest tax-free through their life insurance and access it for anything they wish, while still protecting their families. We\'ve built an intelligent customer journey with frictionless policy customization, pre-underwriting, and in-force policy management. Amplify is the first D2C platform tackling the $70B permanent life insurance industry. Founded by serial entrepreneurs with industry and technology expertise, we\'ve seen significant customer demand since our launch in Jan 2020.