Commonality is a cutting-edge sales platform created by industry-leading marketing, sales and business development experts designed to breathe new life into the the modern sales experience, and increase conversion rates upwards of 40%. Commonality enables authentic communication with prospects by making the most of a team’s unique social ties. This AI-powered tool delivers ready-made lead lists, which feature ideal prospects who share traits with any company’s team such as alma mater, a passion for golf, hometown and much, much more. With Commonality, prospecting is a thing of the past. Instead, focus valuable time building genuine relationships with engaged clients.