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Gene Cobb is the current CEO (Chief Encouragement Officer) at the Volunteer Firefighter Alliance. His background spans over 35 years in fire/rescue. Gene has extensive experience in consulting on loss prevention and risk management and has presented personal safety and wellness programs to a variety of fire departments and corporations across the country. Today, he is on a mission to change the culture and reduce the number of yearly firefighter deaths due to cancer through the Firefighter Cancer Alliance, a program service of the Volunteer Firefighter Alliance. Gene is determined to save the lives of those that risk everything to save ours!