Haypp

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Haypp Group is leading the global shift from smoking to reduced risk alternatives. With roots in the pioneering smoke-free alternative markets of Scandinavia, Haypp uses its e-commerce leadership and regulatory expertise to bring compelling value to over 1.1 million consumers. Operating through eleven distinct e-commerce brands, the Group is active in six countries in Europe and the USA.

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Haypp calls for proportionate regulation of nicotine pouches to help move the UK towards a smoke-free future

More Released on March 12, 2026