Rhys Li is an Entrepreneur, MBA, CPA, Trainer, Consultant, Strategic Partner in Change Management, and Purpose-Driven Business Coach based in Amsterdam. Leveraging over 20 years of industry experience in risk consulting and finance, Rhys Li helps both businesses and individuals improve processes, implement strategic systems, and increase productivity while reducing risk. Rhys Li has extensive experience working for both U.S. and Dutch companies in the financial sector, consumer products, technology, telecommunications, as well as oil and gas companies. Holding an unparalleled sense of leadership, Rhys Li empowers his clients to overcome challenges and barriers with confidence using his proprietary coaching method.