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Roben Allong is a New York-based detailed researcher, engaging focus group moderator, and innovative strategy expert, author, and Founder of Lightbeam, a micro cultural insights and strategy firm. Launched in 2013, Lightbeam has since emerged as a trusted resource and pop culture curator for companies in numerous verticals and product categories, including automotive, liquor, packaged goods, beauty, personal care, food and beverage, insurance, retail, energy, transportation, and healthcare. Roben’s proprietary transformative approach has helped various Fortune 500 companies better understand culture and its growing impact on consumers and their bottomline. An Alum of Cornell University, Roben’s seasoned expertise has brought her to where she is now as President of the Qualitative Research Consultants Association (QRCA). Follow her cultural musings on Instagram and Twitter.