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The SmartBuyGlasses Optical Group is a world leading designer eyewear e-retailer, with websites in over 30 countries. The company was an early adopter to the online eyewear market, starting VisionDirect.com.au in 2006, selling prescription eyewear, sunglasses and contact lenses in Australia before expanding globally. Today, SmartBuyGlasses is the one stop shop for all eyewear needs, giving customers the power to shop their style. With over 180 brands and 80,000 products available, customers get their perfect unique look at amazing value. SmartBuyGlasses are the eyewear fashion experts offering big name designers along with the most exciting niche brands.