Pack Health’s Digital Health Coaching Program Delivers 5:1 ROI for Coca-Cola UNITED

Industry: Healthcare

An independent analysis of employee health care at Coca-Cola UNITED found that those who engaged with Pack Health had a 13% lower annual healthcare cost.

Birmingham, AL (PRUnderground) June 17th, 2020

Coca-Cola Bottling Company UNITED and Pack Health today announced results related to their ongoing partnership to provide comprehensive and innovative health care to associates in a more cost-effective way.  

Following an independent analysis of employee health care at Coca-Cola UNITED, it was found that those associates who engaged with Pack Health realized a 13% lower annual healthcare cost compared to those not engaging in the program.  In addition, based on the potential for higher claims cost without engagement, the total estimated savings to those participating in the Pack Health digital coaching was $297,000, for a return on investment of $5 for every $1 spent.

In 2017, when Coca-Cola UNITED’s healthcare spending continued to increase due to rises in employee chronic conditions, the leadership was determined to find an effective solution to combat multiple conditions and the costs associated with them.  Committed to providing high levels of health benefits for its associates, Coca-Cola UNITED partnered with digital health coaching company Pack Health to serve as a covered benefit to help employees manage their chronic conditions.

“Every associate is an individual and has different healthcare needs. We needed a comprehensive solution to address the needs of each employee. Pack Health was the perfect fit. The knowledge of their Health Advisors is exceptional across medical conditions, and the human-to-human interaction provides open and honest conversation with our associates, ultimately driving better health outcomes and cost-savings and individual health outcomes”, said Kent Pearson, Director of Compensation, Benefits and Payroll.

The study, conducted by researchers at the University of Alabama at Birmingham, assessed the relationship between healthcare cost avoidance from paid claims data and engagement in Pack Health’s digital health coaching program. UNITED associates met the eligibility requirements of being continuously covered by their health insurance provider for a duration of two years spanning 2017 and 2018.

“Our goal with Coca-Cola UNITED was to improve the health outcomes of their employees,” says Pack Health President and CEO Mazi Rasulnia. “It’s promising to see positive results even from participants with moderate engagement. This demonstrates the effectiveness that even a lower intensity of digital health coaching support can have on improving individual health.”

To learn more, view the overview of the study here


Coca-Cola Bottling Company United, Inc., founded in 1902 and headquartered in Birmingham, Alabama, is the second-largest privately held Coca-Cola bottler in North America and the third largest bottler of Coca-Cola products in the U.S. With its fifth generation of family working in the business, Coca-Cola UNITED has approximately 10,000 associates located in more than 60 facilities across six southeastern states. For 118 years, Coca-Cola UNITED has remained true to its foundational core values of: Quality, Excellence, Integrity, and Respect.  Local relationships, personalized customer service, and strong community engagement have been the foundation of our business for more than a century.  Each year, millions of dollars are invested in our local communities, supporting education, community development, sustainability, and nonprofit organizations that empower and impact those in need.

About Pack Health

Pack Health is an evidence-based patient engagement platform that helps change health behaviors to close gaps in care and improve outcomes. Pack Health comprehensively addresses chronic conditions, comorbidities, social determinants, and barriers. The model is proven to drive results across industries, including life sciences, health plans, and research. For more information, visit

In 2022, Pack Health was acquired by Quest Diagnostics, the nation’s leading provider of diagnostic information services. Pack Health is part of Quest’s Extended Care portfolio of services designed to facilitate access to care beyond traditional healthcare settings. Quest annually serves one in three adult Americans and half the physicians and hospitals in the United States.

Pack Health is intended to be an aid for people to gain insights into ways to help improve their general health and well-being.

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Contact: Brittney Vigna, Director of Marketing, Pack Health,

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