Pactera EDGE Announces Strategic Rebrand as Centific

Industry: Technology

New Brand Represents the Company’s Human-Centric Approach to Digital Solutions and the Rigor Characterized in its Execution

Redmond, WA (PRUnderground) January 23rd, 2023

Pactera EDGE, a world-class digital solutions provider for the data-driven, intelligent enterprise, announced today that it has rebranded as Centific. The rebranding, which includes a new name, logo, and visual identity system, takes effect immediately.

The rebranding as Centific comes three years after Pactera EDGE spun off from its parent company, Pactera Technology International Ltd., back in 2020. Since then, the company has chartered its own path, doubling down on its Data, Intelligence, and Global Experiences capabilities, investing in fresh new talent and market-leading intelligence solutions, and refining its processes to provide clients with greater efficiencies, all with a human-centric philosophy.

“Our new brand, Centific, is the culmination of the many milestones we have achieved over the past three years and reflects the evolution we’ve undergone as a leading digital solutions provider for our clients,” said Venkat Rangapuram, CEO of Centific. “It represents who we’ve become and, more importantly, where we’re going.”

The word “Centific” (pronounced cen-ti’-fik) is inspired by the human-centric approach to the company’s solutions, coupled with the rigor characterized in its execution. The rebranding does not change the company’s legal structure or shareholder composition.

“As our clients seek even greater flexibility in their vendor engagement models, our next frontier is the expansion of our AI-infused cloud-based software platform that will match our clients’ bespoke project needs with the right resources,” said Rangapuram. “The Centific platform will leverage both the experience of our full-time employees and the know-how of a carefully curated gig workforce.”

“This new identity reflects not only our mission and values but also the vibrant energy that you can feel inside the company,” said Rangapuram. “ At Centific, we believe in the symbiotic relationship among humans, businesses, and technology.  Our single-minded goal is to harness the power of technology to enhance business value and the human experience. We look forward to continuing to do so, now as Centific.”

Centific works with top Fortune 500 clients with an array of customer experience, data, intelligence, and IT services, delivering award-winning solutions on an enterprise scale.

To learn more about Centific and its services, visit:

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About Centific

Centific brings together data, intelligence, and experience to deliver human-centric solutions that solve complex business challenges. Clients include more than 100 of the Global 500 companies with industry concentrations including consumer packaged goods, retail, software and technology, healthcare, travel, and hospitality. Centific is a global organization with offices in the US, Europe, India, China, and Southeast Asia.
With retail industry expertise in the E2E value chain of Data and applied AI, Centific enables retailers to accelerate their digital transformation to drive a triple play of results: happier consumers, associates, and shareholders. We reimagine experiences by partnering with companies to drive tangible ROI, decrease waste, and optimize operations.

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To learn more about Centific visit and follow us on LinkedIn.

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