Pactera EDGE Launches Digital Fraud Protection Solution: An AI-Powered Engine That Battles Next Gen eCommerce Crime

Industry: Technology

Will Debut Its Revenue Protecting Solution at the MRC Vegas Conference March 7 – 12, 2022

Redmond, WA (PRUnderground) March 4th, 2022

Pactera EDGE, a world-class digital solutions provider for the data-driven, intelligent enterprise, announced today the launch of a new Digital Fraud Protection solution that harnesses the power of AI and ML to detect and combat new and increasingly sophisticated forms of eCommerce fraud. Pactera EDGE’s Digital Fraud Protection solution addresses purchase protection, account protection, and post-purchase dispute resolution to enhance the customer shopping experience while preventing business revenue loss and bolstering sales operations.

The company will demonstrate its new solution at Merchant Risk Council (MRC) Vegas, the leading conference for the payments and fraud prevention industry, being held at the ARIA Resort and Casino, March 7-12 in Las Vegas, Nevada.

“Our Digital Fraud Protection solution uses adaptive AI technology to spot and prevent eCommerce transactional crimes from taking place,” said Pactera EDGE CEO, Venkat Rangapuram, “In addition to preventing revenue and reputational losses from such breaches, our platform also inserts humans in the loop to improve business intelligence and operational efficiencies for our customers. It’s truly a game-changing approach.”

According to Insider Intelligence, globally, eCommerce sales are expected to reach $6.169 trillion in 2023. The downside to this explosive growth is a surge in online fraud – much of it coming from a new generation of sophisticated hackers. eCommerce businesses stand to lose $130 billion in revenue from a combination of fraudulent, card-not-present transactions, and identity theft. More sobering, this cost estimate doesn’t account for the reputational damage a brand faces when a successful attack or security breach occurs.

Pactera EDGE’s new solution, which leverages leading fraud detection platforms such as Microsoft’s DFP offering, is designed to detect and manage fraud for e-commerce organizations, mitigating the risk of experiencing criminal loss. It utilizes machine learning, profit optimization, and banking relationships to lower chargebacks, decrease false positives, and increase bank acceptance rates.

“Our solution leverages real-time intelligence and best-in-class machine learning models, designed and trained by our global team of risk mitigation experts,” said Vasudevan Sundarababu, Sr. Vice President and Head of Digital Engineering at Pactera EDGE. “This important human-in-the-loop approach makes it possible for AI-powered platforms to detect, prevent, and resolve digital fraud events accurately and faster, in turn reducing financial loss and bolstering consumer confidence.”

Pactera EDGE works with top Fortune 500 clients with an array of customer experience, data, intelligence, and IT services, delivering award-winning solutions on an enterprise scale.

To learn more about Pactera EDGE and its services visit: https://www.pacteraedge.com

For media inquiries contact: lynn@maracaibomedia.com

About Centific

Centific brings together data, intelligence, and experience to deliver human-centric solutions that solve complex business challenges. Clients include more than 100 of the Global 500 companies with industry concentrations including consumer packaged goods, retail, software and technology, healthcare, travel, and hospitality. Centific is a global organization with offices in the US, Europe, India, China, and Southeast Asia.
With retail industry expertise in the E2E value chain of Data and applied AI, Centific enables retailers to accelerate their digital transformation to drive a triple play of results: happier consumers, associates, and shareholders. We reimagine experiences by partnering with companies to drive tangible ROI, decrease waste, and optimize operations.

To learn more about Pitaya.AI visit http://www.pitaya.ai.

To learn more about Centific visit http://www.centific.com and follow us on LinkedIn.

Print Friendly, PDF & Email

Press Contact

Name
Lynn Munroe
Phone
845-548-1211
Email
Contact Us
Website
https://www.pacteraedge.com

Image Gallery