Personalized Experiences Drive Vance & Hines Road Show in 2020
Industry: Transportation & Logistics
Daytona Bike Week Launches the Nationwide Tour this Week
Santa Fe Springs, CA (PRUnderground) March 2nd, 2020
The Vance & Hines team hits the road this week when the company’s mobile show room and tech center rolls into Daytona Beach Bike Week. The tour visits the country’s largest motorcycle events during its eight-month run. Housed in two 53-foot trailers with extended exhibit space, it offers customers a sensory experience where they see, feel and hear the exhaust, air intake and fuel management products that Vance & Hines is famous for.
This year, each visitor has an opportunity to create a Performance and Style Upgrade Plan in consultation with one of Vance & Hines’ product experts. The Vance & Hines Make It Yours (TM) consultation allows riders to create a personalized plan to update their bike’s look and performance. Each plan is personalized based on the rider’s motorcycle, riding style and budget. The company expects one of the popular options to be its new Torquer 450 slip-ons, designed specifically to deliver great sound, style and performance to Harley-Davidson M8 Touring bikes while being emission compliant in all 50 states.
Riders can choose to make the upgrades onsite or may use the Vance & Hines Make It Yours (TM) consultation document to have their local motorcycle dealer do the installation.
“We’ve taken everything up another notch this year,” said John Potts, Vance & Hines head of sales and marketing. “All new displays to help customers better understand each of our products, the most qualified staff in the industry and a personalized experience for every rider who visits.”
The 2020 schedule takes the experience to motorcycle events from coast to coast, with additional stops added during the year. The current route includes: Daytona Bike Week (Daytona Beach FL), Arizona Bike Week (Phoenix AZ), Laughlin River Run (Laughlin NV), Bike Week (Myrtle Beach SC), Born Free Show (Orange County CA), Black Hills Rally (Sturgis SD), Delmarva Bike Week (Salisbury MD), Street Vibrations (Reno NV), Bikes, Blues & BBQ (Fayetteville AR), Biketoberfest (Daytona Beach FL).
Exact locations for each tour stop can be found in the events section of the Vance & Hines web site.
About Vance & Hines
The Vance & Hines brand has always been about enhancing the exhilaration of the motorcycle ride. It started over 40 years ago, when Terry Vance and Byron Hines were two young enthusiasts in the fledgling Southern California motorcycle drag race scene. Terry always wanted to go faster and Byron knew how to make that happen. In short order, their on-track success and innovation drew the attention of other racers, riders and motorcycle manufacturers, which ultimately translated to commercial demand for their products and services. Today, the Company’s mission and activity is the same; make bikes go faster on the racetrack and take those learnings to make impactful products for riders around the world. Since the Company’s inception in 1979, it has run factory race programs in partnership with Suzuki, Yamaha, Ducati and Harley-Davidson in drag racing, road racing and flat track. Vance & Hines is based in Santa Fe Springs CA and has its Racing Development Center in Brownsburg IN. Learn more about the company’s history and products at www.vanceandhines.com.
