Reaf Marketing, a Wolfe Company, Appoints VP of Business Development

In the newly created role, Phil Moran, a gift card industry veteran, will be responsible for the Merchant Solution’s growth of a recently developed suite of products and services. This will be a critical role for the company’s ongoing transformation into providing superior merchant solutions that help brands maximize their gift card sales with a personalized, boutique approach.

Prior to Reaf, Moran worked as VP of Business Development at Prizeout, where he led sales. He also had stints at Paylitix, GiftNow, Cashstar and Blackhawk.

“Moran has a proven track record of successfully selling brand-centric gift card products that help retailers, restaurants, and others capitalize on the lucrative gift card industry either by launching a new program or expanding sales through new and existing opportunities. His appointment aligns well with our mission to help brands maximize their gift card sales through new technology and unrivaled account management,” said Diane Walker, President of Reaf Marketing.

Along with Moran’s appointment, the company announced the launch of a robust merchant-centric gifting services. Reaf and their parent company, Wolfe, have developed cutting-edge and user-friendly gift card platforms and services that will help brands solve their gift card needs, all from a single company. Our suite of services includes issuance, processing, consumer and business-to-business online ordering systems, gift card distribution, fulfillment, gift card management, customer service, on-demand, small batch, custom gift card printing, card-to-card linking, creative services, and more.

Chad Haring, EVP of Merchant Solutions, said “These new merchant-centric services will help The Wolfe Companies continue to transform the gifting industry by focusing on the recipient, reducing fraud, and equipping brands to offer personalized, secure, and flexible gifts.”

Be sure to visit www.reafmarketing.com or www.wolfe.com for more information on new products.

Contact:

Lindsey Morrison

lindsey.morrison@wolfe.com

866.739.4914

About The Wolfe Companies, LLC

The Wolfe Companies, LLC is a leading force in the gifting and rewards industry committed to creating the next generation of gifting technology. Wolfe’s companies include Gift Card Granny, Gif The Wolfe Companies, LLC is a leading force in the gifting and rewards industry committed to creating the next generation of gifting technology. Wolfe’s companies include Gift Card Granny, GiftYa, Reaf Marketing, Give InKind, and PerfectGift.com, which have collectively sold upwards of 13M gift cards and over 4M eGift codes. The Company has been honored with numerous awards, including its 382nd rank on the 2023 Inc. 5000 magazine’s list of the fastest-growing private companies in America and the #3 rank in the Pittsburgh metropolitan area. Other awards include the Top Workplace Award from the Pittsburgh Post Gazette, Entrepreneur of the Year from Ernst & Young, the Pittsburgh Business Ethics Award, Governors Impact Award, Pittsburgh Business Times Diamond Award, and CEO of the Year by the Pittsburgh Technology Council. Wolfe also holds well over 20 patents and prides itself on being customer-focused despite its award-winning growth rate (with a three-year revenue growth of 1,521%).