reCAP Mason Jars by Mason Jars Company to Launch on HSN

Industry: Retail & eCommerce

Mason Jars Company Joins the 90+ Brands Discovered Through The Big Find Product Search.

Erie, PA (PRUnderground) November 17th, 2021

reCAP Mason Jars won judges over during QVC and HSN’s The Big Find® product search and is scheduled to appear on HSN on November  17, 2021 12 P.M. EST. Through the second annual international search, which kicked off in July 2020, QVC and HSN discovered some of the most unique and innovative products in apparel, jewelry, accessories, footwear, beauty, and new categories for this year including home décor, home innovations, electronics and culinary including food. Now, these brands will introduce their products to an audience of millions across QVC and HSN’s multiple platforms. 

“We are thrilled to be a Big Find Winner and to have the opportunity to work with HSN to bring reCAP to millions of engaged customers,” says Karen Rzepecki, reCAP’s Founder and CEO.  “As a woman-owned small business, HSN’s reach will enable us to show the world easy, options pairing reCAP’s reusable lids with the classic Mason jar.”

It all started with salad dressing. Tired of messes and rusty lids, Karen was looking for a solution to shake, pour, and store homemade dressings directly from a Mason jar. When she couldn’t find one, she invented The Original reCAP. The Original reCAP Pour gave rise to a new company, where Karen and the team live and breathe all things Mason jars.

Our passion for a better world put the “re” in reCAP – Reduce, Reuse, Repurpose.  Inspired by a personal goal of zero-waste, Karen was passionate about bringing reCAP to life—in the hopes the cap would make Mason jars more useful. The best way to reduce waste is not to create it in the first place. 

QVC and HSN form one of the world’s largest video commerce platforms, reaching more than 90 million homes in the U.S. (218 million worldwide) via broadcast channels and millions more via streaming, web, mobile, and social platforms. As the pioneers of video storytelling, QVC and HSN offer vendors the platforms and tools to build relationships with an engaged community of digitally savvy shoppers. The Big Find builds on QVC and HSN’s foundation of launching and fostering the growth of some of today’s most successful brands through the power of live video storytelling, discovery-driven shopping experiences, and loyal customer community-building. 

“The Big Find offers entrepreneurs a platform to share their stories and bring their products to life,” said Mary Campbell, Chief Content, Digital, and Platforms Officer for QVC and HSN. “We were amazed and inspired by all of the unique and innovative brands we had the privilege of meeting with during our product search and now we are excited to start introducing them to our customers across all of our platforms. We are committed to always bringing our customers new discoveries and a differentiated product assortment.”  
For additional information on Mason Jars Company or Karen Rzepecki, please visit MasonJars.com/reCAP  To learn more about The Big Find and future opportunities, visit QVC.com and HSN.com.

About reCAP Mason Jars: In 2011, reCAP® revolutionized one of the most common household products: the Mason jar. The company was started by Founder and CEO Karen Rzepecki, and is headquartered in Erie, Pennsylvania as the majority of reCAP’s products are. Since its launch, reCAP has also established a popular online marketplace at MasonJars.com. Masonjars.com is a curated marketplace that focuses primarily on small-batch products.

About QVC® and HSN®

QVC and HSN are world leaders in video commerce across broadcast, streaming, mobile, and social platforms, offering engaging, interactive shopping experiences for millions of people and large audiences for thousands of vendors.  

QVC delivers the joy of discovery through the power of relationships. Every day, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics, and jewelry. Along the way, QVC connects shoppers to interesting personalities, engaging stories, and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan, and Italy. Worldwide, QVC engages millions of shoppers via 12 broadcast networks and multiple streaming services, websites, mobile apps, and social pages. To learn more, visit corporate.qvc.com, follow @QVC on FacebookInstagram, or Twitter, or follow QVC on PinterestYouTube, or LinkedIn.

HSN delivers the thrill of discovery through inspiring the customer’s passions. HSN is a leading interactive and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, personalities, and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in health and beauty, jewelry, home/lifestyle, fashion/accessories, and electronics. HSN engages millions of customers across the U.S. via two broadcast networks, a website, and multiple streaming services, mobile apps, and social pages. HSN was founded over 40 years ago as the first shopping network and is based in St. Petersburg, Fla. To learn more, visit corporate.hsn.com, follow @HSN on FacebookInstagram, or Twitter, or follow HSN on PinterestYouTube, or LinkedIn.

Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) includes QVC, HSN, Zulily® and the Cornerstone brands (collectively, “Qurate Retail GroupSM”), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, follow @QurateRetailGrp on FacebookInstagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc. 

About Mason Jars Company

MasonJars.com is a marketplace for products that help people live happier, healthier lives. From Mason jar accessories to small-batch pantry products, we’re a go-to source for high-quality, maker-made goods.

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Karen Rzepecki
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