Renzo Marketing On B2B Trends To Keep An Eye On In 2021
With new technologies coming out every year and all the challenges the B2B sector is facing, it takes a lot of effort to stay in the game and be profitable.
United Kingdom (PRUnderground) September 13th, 2021
With new technologies coming out every year and all the challenges the B2B sector is facing, it takes a lot of effort to stay in the game and be profitable. Keeping up with trends is the only way you can make strategic decisions and get your business to where it needs to be.
Every business that operates in the 21st century is working in the digital age and as much as 61% of B2B transactions start online. Since you need to work online, you also need to have a way to be safe and secure while doing so, which is exactly why you need help from IT services.
Monitor your competitors
If you want to stay on top of the game, you need to know what your competitors are doing so you can build a competitive edge.When you monitor your competitors, you won’t only understand why they’re doing well but also how they’re doing it.
Social media platforms
When it comes to reaching B2B customers via social media, LinkedIn remains the main tool. Since it’s a business-related social media, B2B businesses can have the biggest chances of finding new clients and making meaningful connections.
Account-based marketing is a marketing strategy where both marketing and sales teams work together to find the best possible leads and turn them into paying customers. This trend has really exploded this year and 46% of B2B organizations plan to invest in account-based marketing in 2021.
Finding success in any niche is an uphill battle. Keeping up with trends has always been the best way to build a successful business, but in today’s digital age, trends are changing more rapidly than ever. If you want your company to thrive in 2021, you need to keep a close eye on B2B trends and follow them all the time.
About Renzo Marketing
Renzo Marketing offers a global service with agents located worldwide. We focus on a full service within the B2B marketing spectrum, often specialising in asset research and financial sectors within the business to business markets.