Secrets of Success’ Unboxing Event Revives Author’s Lost Legacy

Secrets of Success, an online book club founded by ClickFunnels’ co-founder Russell Brunson, brought history to life in a global celebration with its first-ever live Unboxing Event. The affair honored the extraordinary life and work of Elsie Lincoln Benedict — a pioneering psychologist, bestselling author, and one of America’s earliest motivational speakers.

Russell shared the remarkable story of discovering Elsie Lincoln Benedict’s books, including her transformational writings, “How to Get Anything You Want” and “Brainology,” which captivated millions during the early 1900s.

“For me, this isn’t just about opening a box,” Russell told subscribers ahead of the event. “It’s about remembering something the world forgot and rediscovering wisdom that was almost lost for good.”

The live-streamed broadcast drew thousands of attendees worldwide through Zoom and YouTube. Participants witnessed a moment that blended scholarship, storytelling, and spectacle: the first public unveiling of Benedict’s lost manuscripts, heirlooms, and personal treasures.

At the Secrets of Success Unboxing, members of the online book club about success were treated to a rare and intimate showing of artifacts generously entrusted by Elsie’s great-granddaughter, Heather Benedict. Among the historic items were:

• Original photo albums and postcards from the author’s “Trip Around the World”
• Handwritten manuscripts drafted in Australia
• Lecture notes and signed editions from her peak career years
• Her iconic stage dress, worn while captivating audiences across America

The artifacts painted a vivid portrait of a woman far ahead of her time who not only built a career as a celebrated speaker but also reshaped how millions thought about psychology, motivation, and personal growth.

In addition to unveiling the heirlooms, the event marked the official republication of the author’s complete 14-volume series, “How to Get Anything You Want” — now available exclusively through the Secrets of Success Library.

Attendees were also introduced to the 1357 Daily Book Club and the AI-powered Mastermind Library, allowing members to interact with the teachings of Elsie Lincoln Benedict and other legendary thinkers, including Napoleon Hill and Andrew Carnegie.

“This was more than an unveiling,” said Russell. “It was a chance to reconnect with the voice of one of history’s greatest female pioneers in personal development and to make her wisdom accessible for generations to come.”

Visit www.SecretsofSuccess.com to learn more about Elsie Lincoln Benedict and other great authors in self-improvement and to become a book club member.

About Secrets of Success

Started by digital marketer Russell Brunson, the Secrets of Success online library on mindset helps entrepreneurs learn strategies and tools taught by legendary authors like Napoleon Hill for focus and success.