SEO Damon Burton’s Book Title “Outrank” Also Granted Trademark for Marketing

Industry: Business

President of Utah search engine optimization company trademarks for the term “outrank®” as a proprietary marketing term, also the title of his new SEO book.

Salt Lake City, UT (PRUnderground) April 20th, 2020

Damon Burton, President of SEO National, was recently awarded a trademark for the term “outrank®.” The term functions not only as a tool for Burton’s SEO company but also as the title of his new book, which provides a blueprint to businesses for outranking competitors on search engines.

Burton started SEO National in 2007 to make his mark on the search engine marketing industry, which he believed was becoming increasingly dominated by smoke and mirrors. Rather than making empty promises to lure in high volumes of new clients, Burton focused on providing strategic search engine optimization (SEO) services for a carefully vetted roster of high-quality clients. Thirteen years later, his firm continues to help its clients, which have included Inc. 5000 companies and NBA teams, achieve sustainable, page-one search engine rankings.

Burton applied for the “Outrank” trademark for SEO National after authoring a book by the same name. “Outrank” weaves together step-by-step guidance for increasing SEO with entertaining stories from Burton’s personal experiences in the internet marketing industry. It takes no prisoners in tackling numerous myths and misconceptions about SEO and boldly predicts trends that will impact online visibility in the next 5 to 10 years, putting readers ahead of the curve. Burton will soon be distributing free copies of the newly published book at

The trademark was granted to Damon Burton for proprietary use, giving him the ability to use “providing information in the field of marketing and [online] marketing media via the Internet.”

“This is a term that me and my SEO company’s team have tried to inhabit in consistently helping our clients outrank the competition, and it’s also the name of my Facebook group where I provide free SEO advice,” said Burton. “It embodies both SEO National’s proven track record and the information that I share with other entrepreneurs.”

Since starting SEO National, Burton has been featured by Forbes, Entrepreneur, and countless other media outlets as a leading expert on search engine optimization. He currently serves on the Forbes Agency Council and hosts the Learning from Others podcast for entrepreneurs.

To learn more about SEO National and its mission to help clients strategically outrank the competition, visit or call 1-855-SEO-NATL (1-855-736-6285). And for a limited time, Burton’s new SEO book will be available at

About Damon Burton

A husband and father of three, Damon Burton founded a successful SEO company in 2007, SEO National. In the past decade-plus he has written a book on SEO, writes for Forbes, has been featured on BuzzFeed, USA Weekly, and has optimized websites for INC5000 companies, NBA teams, and businesses featured on Shark Tank.

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