South Australian tech start-up ‘Shouted’ is making waves at home and abroad

With the common trend seeing tech start-ups wooed by bigger cities or American investors and opportunities, Shouted Directors Michael Bois and Sam Nicolitsi firmly support their decision to develop the app solely in South Australia.

“We choose to live in Adelaide, South Australia and we’ve made that commitment from the onset. Shouted has been built entirely in South Australia, we haven’t contracted any external developers,” Bois says.

“If we have the state rallying behind us, we can retain a local head office and maybe even pull on talent from bigger states like Sydney, though I’m confident we’ll find enough talent here,” he says.

Shouted is the latest way to get social, meet new people and safely shout drinks at your local. It is a world first concept that allows users to buy drinks at happy hour prices and shout friends a drink, from anywhere in the world.

“For the public there is huge benefit in being able to shout friends a drink. You can also find discounted drinks – like half priced Belgian beers at Belgian Beer Café for example,” Bois says.

“You could even buy your business partner a bottle of Moet while they’re overseas! We went live in Brazil in March and it’s like Shouted has formed its own heartbeat now.”

Australia’s bar scene is getting behind Shouted, as well-known establishments are lining up to get onboard.

“For bars, it’s no sale no fee. There are no contracts or set up fees. Just run some deals. If you make one sale, you’re already ahead. Also, venues are using it for engagement with their customers, shouting people a drink to get them through the door,” he says.

“Customer acquisition is literally the cost of a pint. If the customer doesn’t come in to redeem the drink they’ve lost nothing.”

These burgeoning tech founders have also managed to solve the missing link in the liquor industry, by connecting consumers at bars and pubs with retails liquor business like Celebrations and Dan Murphys. Bois says the reception from the liquor industry has been overwhelming.

“We’ve done activations with brands like Mismatch, Bacardi and Lion Nathan. Off the back of these, we issue the brand depersonalised data on consumption – information they simply can’t get from the bars and pubs.”

“If you try Mismatch on Saturday night, we can send you an email letting you know where to buy it!”

The team is about to undertake their first funding round and bring Shouted to the rest of Australia and further overseas. Making waves at home and abroad, this start up is shaping up to be another huge Australian success story.