Starfish and PLM TrustLink® Announce Traceability Partnership

Starfish, a supply chain connectivity platform that enables traceability and data sharing across food industry systems, and PLM TrustLink®, a cloud-based software platform for food traceability, condition monitoring, and real-time supply chain visibility from origin to destination, today announced a partnership that connects condition and tracking data with event-level traceability through an open, interoperable data layer.

As part of this announcement, PLM TrustLink® is also launching its EDI offering, expanding its platform to support the electronic data interchange needs of food distributors and operators alongside its existing traceability and condition-monitoring capabilities. The addition of EDI reflects PLM TrustLink’s commitment to meeting customers where they operate—connecting the transactional and traceability layers that together define how product moves through the supply chain.

“By connecting PLM TrustLink’s condition and trace data with Starfish’s interoperability layer, we’re turning fragmented signals into decisions—helping teams receive product faster, manage exceptions more effectively, and protect freshness without changing how they work today,” said Wiggs Civitillo, CEO of Starfish.

By standardizing data through open formats such as EPCIS and APIs, and connecting the systems companies already use—ERP, WMS, TMS, quality and compliance tools, and condition-monitoring technologies—the collaboration replaces siloed information with shared, governed context that travels with the product across every handoff. The addition of EDI into this connected layer means that transactional data, physical scan events, and condition signals now flow together, giving every party in the chain a consistent, real-time view of what’s moving, where it’s been, and what condition it arrived in. This approach helps the industry move from isolated visibility to networked decision-making—protecting product integrity, reducing waste, improving claim resolution, and supporting FSMA 204 recordkeeping. It also establishes a foundation for automation and AI by delivering clean, consistently structured data across organizations.

“Customers want condition and trace data that travels with the product and can be used at every handoff,” said Brian Wood[Name], Director of Sales and Partnerships[Title], PLM TrustLink®. “Together with Starfish, we connect that data across organizations—not just within them—and with our EDI capabilities now part of the picture, we’re giving distributors and operators a complete solution: from the dock door scan to the compliance record, all of it flowing through a single, interoperable platform.”

A cornerstone of PLM TrustLink’s platform has long been its RFID capability, which has been helping distributors and operators address one of the most persistent operational challenges in fresh food logistics: efficiently capturing the data required at every product handoff. By enabling high-speed, hands-free scanning on both inbound and outbound shipments, PLM TrustLink’s RFID solution makes it practical for teams to collect the Key Data Elements (KDEs) and Critical Tracking Events (CTEs) required under FSMA 204 without disrupting existing workflows. For operators managing high volumes of product across multiple touchpoints, this capability closes a critical gap between regulatory intent and day-to-day execution.

Together, the companies are advancing an interoperable cold-chain network where condition and custody data move with the product and inform decisions in real time. By aligning on open standards and neutral governance, the integration helps reduce waste, strengthen quality control, and make FSMA 204 recordkeeping part of everyday operations—not an afterthought.

About PLM TrustLink®

PLM TrustLink provides a comprehensive software platform for tracking and tracing food in the supply chain from origin to destination. PLM TrustLink captures key data elements at critical tracking events to provide Transparency, Traceability, and Trust, delivering real-time, actionable data to improve operational efficiency, food safety, and regulatory compliance. Learn more at www.plmtrustlink.com.

About Starfish Technology Inc

Starfish is the leading network for supply chain traceability, helping food companies share data with partners using the systems they already trust. By harmonizing data across systems, Starfish enables secure, real-time collaboration across the supply chain. Designed for interoperability, security, and automation, it empowers businesses to unlock better insights, reduce risk, and build more connected, compliant, and resilient supply chains. Learn more at www.starfish-network.com.