TechEx Announces Digital Marketing Solutions for the Enterprise IT Market Place.
Industry: Technology
Discover TechEx Events, TechEx Digital, and the Solutions Provided for the Enterprise IT Market Place.
United Kingdom (PRUnderground) April 21st, 2020
TechEx Events has recently announced the launch of TechEx Digital; the content creation and digital arm of the leading event series, which provides a suite of digital marketing services. For the last four years TechEx Digital has created whitepapers, webinars, lead generation services, brand awareness campaigns, content marketing, and thought leadership studies. The recent launch of TechEx Digital now also presents a new raft of services. Read on to learn more.
Discover TechEx Events’ New Digital Division
TechEx Events is a world-leading enterprise technology conference and event series consisting of five co-located events; IoT Tech Expo, 5G Expo, AI & Big Data Expo, Blockchain Expo and Cyber Security & Cloud Expo. These events are hosted three times a year in Silicon Valley, Amsterdam and London.
TechEx Digital is the content creation and digital marketing division of TechEX Events and provides a suite of digital marketing solution packages.
Sophie Weaver, Head of Marketing at TechEX, commented, “For the last few years we have been creating whitepapers, webinars, brand awareness campaigns and more, to help our brands achieve their marketing goals”.
TechEx Digital operates using the TechEX Events database as well as a range of nine expert publishing sites covering topics such as IoT, AI, Blockchain, Telecoms, Developers, and more. These publishing sites include:
- IoT Tech News
- Cloud Computing News
- Telecoms Tech
- VR360
- Developer Tech
- AI News
- Enterprise CIO
- The Block
Discover TechEx Digital’s New Marketing Solutions
TechEx Digital is now offering the unique opportunity to support companies by marketing brands to a targeted audience of over 5 million people. TechEx Digital boast significant brand exposure for companies to promote themselves as a thought leader to an audience of highly relevant world-wide professionals.
TechEx Digital provide these integrated marketing solutions by incorporating both three large scale exhibitions, and a suite of digital marketing services connected to the event and publishing audiences.
Sophie Weaver, Head of Marketing at TechEX, commented “We are delighted to announce a raft of new services for our clients, in the current climate helping them achieve their marketing goals. The new services we can now provide are split into four expert areas to help your business grow.”
These four areas of marketing solutions include: Performance Marketing, Digital Events, Content Marketing and Advertising & distribution.
Performance Marketing
TechEx Digital’s Performance Marketing package includes a number of lead generation and brand awareness solutions. This includes managed email campaigns; whitepaper or eBook syndication; whitepaper report writing; or global sector report writing. These campaigns are written, edited and published by TechEx’s expert publication team.
James Bourne, Editor in Chief at TechEx commented, “We use topics that are important to our clients or even existing research, insights or qualitative interviews to create expert content.”
Digital Events
The Digital Events package delivers the subject that matters with the people that matter to a targeted audience. Campaigns that are always on, with a targeted and lasting impact for brand awareness and lead generation.
Utilising the power of TechEx’s connections and platforms this package hosts the discussions that matter to targeted audiences via digital roundtables and digital webinars.
James Bourne, Editor in Chief at TechEx commented, “We create engaging video to position our clients as experts in front of a far wider audience”.
Content Marketing
Showcase expertise, educate markets and increase brand awareness with the Content Marketing package. This consists of video interviews, digital fireside video chats, expert Q&A interviews, insight series or product launches.
Again, produced, edited and published by TechEx’s expert team, this package incorporates the perfect channels to raise company profiles, by getting the right message across to the specified audience.
Advertising & Distribution
The Advertising & Distribution package includes a mix of high impact digital display campaigns, email newsletter sponsorships or LinkedIn awareness campaigns. These are highly effective mediums to increase campaign impact.
TechEX has one of the largest distribution channels on LinkedIn, with over 4.7 million people connected within its groups and communities.
Sophie Weaver, Head of Marketing commented, “Our LinkedIn network of over 4.7m can be targeted around many industries including marketing, telecom’s, cloud computing, cyber security, IoT, blockchain, AI, payments and more.”
A selection of TechEx’s owned LinkedIn groups can be seen here:
- Marketing Communications | 830,000 members | Click here to view
- Telecoms Professionals: IoT, LTE, M2M, OTT, Internet of Things, Mobile, Telecom | 645,000 members | Click here to view
- Media & Marketing Professionals | 657,000 members | Click here to view
- Digital Marketing: Social Media, Search, Mobile & more | 567,000 members | Click here to view
- Cloud Computing, SaaS & Virtualisation | 511,000 members | Click here to view
- IoT – Internet of Things, M2M, Smart Cities, Connected Home, Car & Industry, mHealth and Wearables | 117,000 members | Click here to view
- Retail Professionals | 185,000 members | Click here to view
- Developers – Android, iOS developer, Blockchain, Ethereum, Java, Ruby, .net, php, django, etc | 208,000 members | Click here to view
- Artificial Intelligence, Deep & Machine Learning, AI, Algorithms, Virtual Assistants, Chatbots| 17,000 members | Click here to view
- Blockchain, Distributed Ledgers and Smart Contracts for Business | 12,000 members | Click here to view
Interested in TechEx Digital’s Marketing Services? Head over to the TechEx website to learn more. Contact the team on: enquiries@techexevent.com or phone +44 (0) 117 980 9023
Notes to editor:
TechEx Events is a world-leading enterprise technology conference and event series consisting of five co-located events; IoT Tech Expo, 5G Expo, AI & Big Data Expo, Blockchain Expo and Cyber Security & Cloud Expo. These events are hosted three times a year in Silicon Valley, Amsterdam and London.
TechEx Events showcase the most cutting-edge technologies from more than 950 exhibitors and provide insight from over 1500 speakers sharing their unparalleled industry knowledge and real-life experiences over 63 conference tracks.
Key topics examined include IoT for consumer products, 5G for Industry 4.0, email security, Bitcoin and the environment, using data for good, as well as creating a data-driven structure, blockchain in aviation, Ai & Big Data transforming healthcare, digital services in the 5G era, how start-ups are breaking boundaries and turning AI into ROI. Find out more here.
TechEx Events World Series:
TechEx North America (4-5 Nov 2020) | Silicon Valley
TechEx Europe (24-25 Nov 2020) | Amsterdam
TechEx Global (17-18 March 2021) | London
For further information please contact the team:
+44 (0) 117 980 9023
About Encore Media
The IoT Tech Expo is the leading global Internet of Things event series, with 2020-21 events taking place in London, Amsterdam and Silicon Valley. The 2020-21 World Series is set to welcome 26,000 attendees, 1000+ industry-leading speakers and 900+ exhibitors to explore the IoT ecosystem across dedicated conference tracks including IoT, Smart Energy, Cities, Buildings, Developing, Transport, Enterprise IoT Solutions, Data Analytics, IoT Innovations and more. It is also co-located with the 5G Expo, AI & Big Data Expo, Cyber Security & Cloud Expo and Blockchain Expo.
