Top-selling K-Beauty brand in Bonjour Hong Kong Launches in the US

Industry: Beauty

After success in exclusive Hong Kong cosmeceutical market, LaStella brings its patented micro encapsulation skin barrier-protecting line to the US

San Francisco, CA (PRUnderground) December 27th, 2018

Shelf space is at a premium in Bonjour, the highly competitive and exclusive skincare boutique chain through Hong Kong and Macau, and only the most popular and best-loved brands earn a display. LaStella, USA’s patented line of micro encapulation skincare products has earned that honor for the last year. Such success has prepared LaStella for its launch onto the US cosmeceutical market where consumers will be able to benefit from LaStella’s capsule technology.

“We are thrilled to be bringing LaStella to consumers in the United States,” said Ms.Song, the CEO and developer of the unique formula that makes up the key ingredient in LaStella’s micro capsule formula. “I wanted to offer a line of products that delivers the absolute optimum effectiveness to the skin and my team and I have achieved that goal with LaStella.”

The micro encapsulation system (and larger macro capsules) keep the ingredients at optimum freshness right up until the time of use. This technology was developed to combat the degeneration that ingredients undergo in their packaging during shipment and shelf storage time. The patented applicator presses and delivers the skin barrier moisturizing and repairing formula into the skin, allowing maximum hydration and nourishment. The complete line of LaStella skincare can be found on the product’s website, www.lastellausa.com.

About dermartology (Dr. Raymond Laboratories)

Dr. Raymond is an innovator, inventor and entrepreneur whose expertise in skin barrier technology has earned him worldwide recognition over the last three decades. He published more than fifty articles covering his dermatological research and ”A Quest For Healing: A Memoir That Weaves Together Science, Family and Faith. As he looks to the future, Dr. Raymond intends to share his knowledge and experience to help early stage K Beauty companies/Brands through www.dermartology.com.

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