Traverse Bay Farms and Recipe Creation Site YumsUp.com Announces Strategic Partnership

Traverse Bay Farms and YumsUp.com are pleased to announce they have entered into a strategic partnership to provide simple, quick-n-easy videos. These step-by-step videos will be available on the YumsUp.com YouTube channel.

Companies recognize they must create strategic partnership that crossmarket and cross promote complimentary products and services. This partnership brings together the depth of knowledge of the health and wellness market of Traverse Bay Farms and the video prowness of YumsUp.com.

Traverse Bay Farms offers over 150 how-to and step-by-step videos in the health and wellness and all-natural gourmet food niche. Their video titles include the following:

• How to Make Cherry Juice
• How to Bake with Dried Cherries
• The Natural Benefits of Cherry Juice
• How to Make Mouthwatering Fish Tacos using Peach Salsa
• Tart Cherry Powder Smoothies for Joint Health
• And over 130 more videos.

YumsUp.com offers over 600 how-to recipe videos. The unique position for these vidoes is most are under 60 seconds, yet they provide step-by-step guides to making great tasting recipes.

According to Andy LaPointe, Director of Marketing with Traverse Bay Farms, “This is a powerful partnership. YumsUp.com offers a number of easy-to-make recipes for the home chef. We believe by cross-marketing our food videos this will provide a unique experience for countless at-home chefs.”

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms is America’s #1 award-winning superfruit brand, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.