Traverse Bay Farms Announces Expansion of Its Bellaire Distribution Center

Traverse Bay Farms, winner of 38+ national food awards at America’s largest and most competitive food competitions, is excited to announce the expansion of its distribution and 24-hour call center located in Bellaire, Michigan. This move signifies the company’s ongoing commitment to meeting the growing demand for its products and enhancing service capacities for its ever-expanding customer base.

The expansion is set to increase the Bellaire Distribution Center’s operational capacity by 75%, enabling Traverse Bay Farms to streamline its distribution processes and offer faster and more efficient delivery times to both online and offline customers.

“Since our inception, our primary focus has been our customers, and this expansion is a direct response to their increased demand,” said Andy LaPointe, Director of Marketing of Traverse Bay Farms. “Since winning 38+ national awards since 2009, more and more customers are looking for all-natural gourmet food products, fruit-based supplements and more from a trust source. In addition, a number of retail stores are also seeking out proven products that offer great taste, natural health benefits and more. Our synergistic line of products delivers all those. This investment in infrastructure will ensure that we continue to deliver the quality and service our customers have come to expect.”

Key features of the expanded distribution center include:

• Advanced logistics software to optimize distribution to our customers
• Increased storage space, allowing for a wider range of products in stock
• Upgrade to our fulfillment floor space, allowing us more effiency when fulfilling our retail and wholesale customers
• Additional retail space for the tourists and local residents when they visit the retail store section of our building

With the expansion of the Bellaire Distribution Center, Traverse Bay Farms reinforces its promise to provide top-tier gourmet food, fruit-based supplements, dried cherries, cherry juice, cherry capsules and more to its customers, maintaining its position as a frontrunner in the super-fruit industry.

About Traverse Bay Farms: Traverse Bay Farms is the winner of 38+ national food awards, passionately crafted gourmet food products made with as much locally grown produce as possible. The company also offers the Fruit Advantage branded products including cherry juice, cherry capsules, dried cherries, and more. Since its foundation in 2001, the company has been dedicated to providing organic, high-quality fruit-based products sourced from as much locally grown produce as possible.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.