Traverse Bay Farms Celebrates 21st Year Anniversary
Industry: Food & Drink
Traverse Bay Farms has reached an exciting milestone as the company celebrates 21 years in business offering nationally award-winning gourmet food products and more.
Bellaire, MI (PRUnderground) October 24th, 2022
Traverse Bay Farms is the #1 nationally award-winning superfruit brand in America. Since 2009, the company has won 35+ national food awards at America’s largest and most competitive food competitions. In addition to offering a nationally award-winning line of gourmet food products, the company also offers 100% pure cherry juice, condition-specific fruit-based supplements, cherry capsules, and dried fruit, including dried cherries.
The company was founded in September 2001 by Jennifer LaPointe, a stay-at-home mom. He mission was to encourage her family to eat healthy, anti-oxidant rich, locally grown food. Frequently visiting the local farmer’s markets due the week, the idea of starting a gourmet foodom company struck. It was during these weekly farmer markets visits, Jennifer discovered that the Northern Michigan region of Michigan she lived in grows some the best fruits and vegetables on the planet. In fact, her hometown of Bellaire, MI is located directly on the 45th parallel north. This is located halfway between the equator and the North Pole.
According the Andy LaPointe, director of marketing, said “Since the beginning of our company, our mission has been to deliver a complete selection of world-class, all-natural products our customers could enjoy with every meal of the day. And winning 35+ national food awards go to deliver the promise on our world-class products. In addition to offering our gourmet food products, we also offer a complete line of condition-specific fruit-based supplements. For example,
- Fruit Advantage Tart Cherry Joint Formula – Helps maintain healthy joints
- Fruit Advantage Wild Blueberry Brain Support – Helps maintain healthy brain function
- Fruit Advantage Pomegranate Heart Health – Helps maintain healthy cardiovascular system
- Fruit Advantage Raspberry Ketone – Helps maintain healthy weight management
- Fruit Advantage Cherry Prime Joint Complex – A patented formula combining tart cherry, glucosamine and chondriotin
And we source as much locally grown produce as possible in our products as possible.”
The company’s product selection has expanded from cherry juice concentrate, tart cherry capsules, dried cherries. Over the past two decades the company has expanded its gourmet and supplement products were expanded with a mindful and complimentary focus.
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.
Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.
About Fruit Advantage
Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*
- 38+ national food awards
- Glass-bottled cherry juice with a sediment-free guarantee
- As much Michigan-grown fruit as possible; USA-grown ingredients
- Two year-round retail stores in Bellaire and Elk Rapids, Michigan
- 24/7 live phone customer service: 1-877-746-7477
Learn more at TraverseBayFarms.com.

