Traverse Bay Farms Earns Certified Woman-Owned and Small Business Status Through SupplierGATEWAY

Traverse Bay Farms, established in 2001, and an award-winning national leader in superfruit wellness products and functional gourmet foods, proudly announces its official recognition as a Certified Woman-Owned and Small Business through SupplierGATEWAY. This certification is issued under the company’s legal entity, Lapte Enterprises, Inc., doing business as Traverse Bay Farms.

With this designation, Traverse Bay Farms joins a growing network of diverse suppliers, unlocking new opportunities for partnerships with corporations, government agencies, and procurement teams dedicated to expanding diversity in their supply chains.

“This certification is more than a badge—it’s a reflection of our values,” said Jennifer LaPointe, Founder and CEO of Traverse Bay Farms. “We’ve always believed in leading with integrity, innovation, and inclusion. Being officially recognized as a woman-owned business empowers us to extend our impact and bring our award-winning products to more communities and partners across the country.”

Why This Matters

Traverse Bay Farms has received 48+ national food awards, positioning it as a trusted source for natural wellness solutions, including its top-selling cherry juice concentrate, tart cherry capsules, fruit-based salsas, and antioxidant-rich supplements. The company is also known for its commitment to sustainability, using glass packaging and sourcing as much Michigan-grown fruit as possible.

The SupplierGATEWAY certification strengthens Traverse Bay Farms’ credibility with organizations seeking vetted, diversity-certified, and reliable product partners. It also expands access to supplier diversity programs, ESG-aligned vendor directories, and federal/state-level procurement opportunities.

A Strategic Edge for Corporate Buyers and Wellness Distributors

• Supplier Diversity: Ideal partner for organizations with supplier diversity goals
• Health and Wellness Expertise: Proven product performance in natural health, joint support, and recovery markets
• Award-Winning Quality: Backed by 48+ national food awards and a sediment-free guarantee on cherry juice products
• Certified Status: Officially certified as Woman-Owned and Small Business through SupplierGATEWAY

This milestone aligns with the company’s ongoing mission to be a category-defining brand in both the functional food and supplier diversity ecosystems.

To learn more about Traverse Bay Farms’ certified products and partnership opportunities, visit: Traverse Bay Farms

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.