Traverse Bay Farms Embraces Natural Wellness Theme: Inspired by Mother Nature. Proven by Science

Traverse Bay Farms, a nationally recognized leader in fruit-based wellness products, is proud to announce its official adoption of a new guiding brand theme: “Inspired by Mother Nature. Proven by Science.” This powerful statement reflects the company’s long-standing philosophy of combining the purity of nature with the rigor of modern research to create trusted, results-driven wellness solutions.

Founded in Northern Michigan—heartland of America’s tart cherry orchards—Traverse Bay Farms has spent over two decades delivering the best of nature using as much Michigan-grown fruit as possible. With over 38 national food awards, the company is recognized for both exceptional flavor and functional benefits. Now, the brands Traverse Bay Farms and Fruit Advantage are further reinforcing its identity by emphasizing the harmony between natural ingredients and scientific validation.

“Our customers are increasingly seeking wellness solutions they can feel good about—products that are clean, effective, and backed by more than just marketing,” said Andy LaPointe, founder of Traverse Bay Farms. “This new theme captures our brand promise in one line: we respect the power of Mother Nature, and we embrace the power of food science to ensure her gifts deliver real results.”

Traverse Bay Farms’ product line includes:

• Tart cherry juice concentrate with a 7:1 strength ratio and a sediment-free guarantee
• Cherry and fruit-based supplements designed for joint, sleep, heart, and immune health
• Gourmet natural foods such as salsas, dried fruits, and no-added-sugar preserves

Products are made in the USA and developed without artificial fillers, preservatives, and mas much locally-grown ingredients as possible. With its new branding message, Traverse Bay Farms aims to further differentiate itself in a crowded health marketplace by reaffirming its deep commitment to quality, transparency, and evidence-based wellness.

About Traverse Bay Farms

Located in Northern Michigan, Traverse Bay Farms is an award-winning gourmet food and natural supplement company specializing in fruit-based wellness. With a mission to make natural health accessible, delicious, and effective, the company proudly supports sustainable agriculture and local farming. All products are crafted with purity, performance, and customer trust in mind.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.