Traverse Bay Farms / Fruit Advantage Featured in Merger Market Newsletter

Michigan-based Traverse Bay Farms was featured in the popular newsletter written for Merger and Acquistion professionals.

If the name MergerMarkets sounds familiar is because it is. The publisher is a leader in the publishing insights on deals 6 – 24 months before they may become public knowledge. This intelligence and data-drive publication and analysis is popular amoung the merger and aquistion professionals.

According the Andy LaPointe, Director of Marketing with Traverse Bay Farms, “When Jeff Sheban, the writer of our story contacted me to interview me for his story, I was very grateful. Since our bootstrapped beginning in 2001, we have been steadily building our brands, our distributor and our company. We have always focused on providing first-class customer service and offering the highest quality of products available. Over the years, we have grown from nothing to now having our products distributed on over 100 grocery and gourmet stores and farm stands across the midwest. In addition to our wholesale distribution channel, we also have direct to the customer from our website.”

Mr. LaPointe continued, “Having our story told in the one of the industry’s leading publications in the merger and acquistion industry says alot about the past and future of our company. The publication provides insight into potential M&A deals in the future. Over the past year or so, I’ve received a number calls from business brokers inquiring about the potential sale of our company. After listening to their pitch, I would simply say we’re not interested in selling our company. Wisdom has taught me always listen. I have learned alot from these conversations.”

Traverse Bay Farms is the winner of 30+ national food awards at America’s largest and most competitive food competitions. The company offers cherry juice, elderberry powder, tart cherry capsules and more.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms is America’s #1 award-winning superfruit brand, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.