Traverse Bay Farms Launches Chain of Lakes Mustards: Bold Flavors from Northern Michigan

Traverse Bay Farms, winner of 38+ national food awards, proudly announces the debut of its newest gourmet collection: The Chain of Lakes Mustards. This handcrafted trio of distinctive mustards is regionally inspired, designed to capture the unique character, culture, and flavor of Northern Michigan’s most iconic waterways. By pairing bold taste with local heritage, the collection offers food lovers a way to enjoy a true “taste of the North.”

The new lineup includes:

• Torch Lake Dijon Mustard — A hearty, stone-ground classic with a bold, unfiltered bite, reflecting the clarity, depth, and legendary beauty of Michigan’s famed Torch Lake and Torch Lake Sandbar. Perfect for pairing with artisan sausages, cheeses, and charcuterie boards.
• Lake Bellaire Honey Mustard — Smooth, golden, and lightly sweet, echoing the warmth of shoreline communities and the richness of wildflower fields surrounding Lake Bellaire. Ideal for glazing chicken, drizzling over vegetables, or enjoying as a dip.
• Elk Lake Sweet and Spicy Jalapeño Mustard — A lively fusion of heat and sweetness, embodying the adventurous spirit and natural energy of Elk Lake’s forested shoreline and breathtaking water. A versatile companion for burgers, sandwiches, or grilled fish.

“These mustards are more than condiments — they are a culinary tribute to the Chain of Lakes and the proud heritage of Northern Michigan,” said Andy LaPointe, Founder of Traverse Bay Farms. “Each flavor tells a story of the land and the lakes, connecting food lovers everywhere to the beauty, traditions, and flavors of this special region.”

Traverse Bay Farms is recognized nationwide for its commitment to quality, innovation, and authenticity. Using as much locally grown ingredients as possible, the company has built a reputation as one of America’s most awarded gourmet food and natural wellness brands. The new Chain of Lakes Mustards join Traverse Bay Farms’ expanding product family, which includes its nationally recognized tart cherry products, Montmorency tart cherry juice concentrate, tart cherry capsules, no-added sugar tart dried cherries, award-winning salsas, signature barbecue sauces, jams, fruit-based condiments, cherry powder and more.

The Chain of Lakes Mustards are available now at Traverse Bay Farms’ retail locations in Bellaire and Elk Rapids, Michigan, and can also be ordered online through the company’s official e-commerce store at www.TraverseBayFarms.com.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.