Traverse Bay Farms Launches Omni-Channel Marketing Course for Gourmet Food Businesses

Andy LaPointe, author and managing partner with Traverse Bay Farms / Fruit Advantage based in Bellaire, MI recently completed a step-by-step guide teaching food entrepreneurs and gourmet food companies how to sell create omni-channel marketing campaigns. The name of this one-of-a-kind course is Omni-Channel Marketing for Gourmet Food Businesses

Selling products online, selling from your own retail stores, selling to distributors, selling to wholesalers, Facebook marketing, link building strategies can all get very confusing and challenging for the food entrepreneur.

According to Andy LaPointe, Director of Marketing with Traverse Bay Farms/Fruit Advantage, “Gourmet food businesses not only have the challenge of producing an excellent product, but they also have to get their product into the market. While these are the same challenges that face any business, the food entrepreneur is held to a higher standard. What I mean is, if you buy a shirt that may have flaw in the stitching you can still wear the shirt. However, if you buy a food product and the product tastes terrible, the consumer will simply throw away your product even if the entire jar remains.”

Mr. LaPointe continued, “Having this extra layer on top of have to market your products online, offline, through distributors and more places a lot of pressure on food entrepreneurs. My new course entitled  Omni-Channel Marketing for Gourmet Food Businesses helps food entrepreneurs to create a step-by-step marketing strategy with ease so they can spend their time focusing on recipe creation and tasting profiles.

Omni-Channel Marketing for Gourmet Food Businesses is a complete step-by-step course teaching how to fully integrate different marketing channels toward the main goal of maximizing sales. It teaches how the different channels complement each other and offers a complete cross-marketing opportunity.

Mr. LaPointe continued, “Traverse Bay Farms / Fruit Advantage distributes our products through wholesalers, distributors, direct to the consumer, international distributors and from our own retail stores. We have real-world experience and success to share with other food entrepreneurs.”

In addition to authoring Omni-Channel Marketing for Gourmet Food Businesses, Mr. LaPointe is a managing partner with Traverse Bay Farms / Fruit Advantage. His company specializes in offering a complete line of super fruit-based product that consumers can enjoy with every meal of the day. The company has won 26+ national food awards including over 20 Scovie Awards. The Scovie Award is the most competitive and widely recognized competition around the globe for spicy foods.

Contact Information:

Andy LaPointe
Traverse Bay Farms
7053 M-88 South, PO Box 1229
Bellaire, MI 49615 – 1-231-533-8788
TraverseBayFarms.com

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.