Traverse Bay Farms Launches Orchard Lens – A Smart App to Instantly Reveal What’s Inside Your Food

Traverse Bay Farms — America’s #1 Award-Winning Superfruit Brand with 38+ national food awards — has unveiled its latest innovation in natural wellness and technology: Orchard Lens, a revolutionary app that turns your smartphone camera or desktop into a personal nutrition coach. This app is available to instant use at: OrchardLens – See What’s Inside Your Food

See What’s Inside Your Food — Instantly

With Orchard Lens, users can snap a photo or upload a photo of any fruit or vegetable to instantly reveal its nutrients, vitamins, minerals, antioxidants, and health benefits. The app also provides three easy, delicious meal ideas featuring that same food — combining education, technology, and everyday practicality.

“We wanted to make healthy eating not just easy, but exciting,” said Andy LaPointe, Founder of Traverse Bay Farms. “Orchard Lens brings food to life. It helps people understand what’s on their plate and inspires them to make better choices — one photo at a time.”

Technology Rooted in Nature

Designed as a “Discovery Tool for Healthy Living,” Orchard Lens merges AI-powered visual recognition with Traverse Bay Farms’ two-decade legacy of nutrition education and superfruit research.

• Identify any fruit or vegetable by simply taking a photo or uploading from your computer
• Learn its nutritional profile
• Discover health benefits linked to immunity, energy, or recovery
• Explore 3 fast, quick and simple ideas featuring that ingredient

From tart cherries, green peppers to tropical mangos, Orchard Lens connects nature’s bounty to everyday wellness in a fun, interactive, and visually engaging way.

Powered by Traverse Bay Farms’ Proven Expertise

For over 20 years, Traverse Bay Farms has led the superfruit industry with science-based nutrition, award-winning gourmet products, and educational outreach. Known nationwide for its sediment-free Tart Cherry Juice Concentrate, the company continues to blend innovation with authenticity — and Orchard Lens is the next step in that journey.

“We’ve always believed education is the most powerful ingredient in health,” added LaPointe. “Orchard Lens is about empowering people to make informed, natural choices — whether they’re shopping, cooking, or simply curious about what they eat.”

Availability

Orchard Lens is available for free use on their website at: OrchardLens – See What’s Inside Your Food The mobile app will soon be available for download on the App Store and Google Play.

For more information, visit www.TraverseBayFarms.com or follow Traverse Bay Farms on social media for nutrition tips, recipe inspiration, and updates on upcoming app features.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.