Traverse Bay Farms Launches Redesigned Fruit Advantage Website, Showcasing the Power of Fruit-Based Wellness

Traverse Bay Farms, America’s #1 award-winning superfruit brand with over 38 national food awards, proudly announces the official relaunch of the Fruit Advantage™ website, now fully redesigned and optimized to serve as the online destination for all Fruit Advantage branded products.

The new www.FruitAdvantage.com is a focused e-commerce hub dedicated to educating and empowering health-conscious consumers with the benefits of fruit-based nutrition—including its flagship line of Tart Cherry Juice Concentrate, Dried Cherries, and the industry-trusted Fruit Advantage Tart Cherry Capsules. Visitors will also find a growing library of tart cherry recipes, fruit wellness guides, and convenient ways to integrate superfruits into their daily lives.

The Fruit Advantage website also includes videos and photos of Hollywood celebrities with their products.

“Fruit Advantage has always been about delivering targeted wellness benefits from nature’s most powerful fruits,” said Andy LaPointe, founder of Traverse Bay Farms. “With the new website, we’ve created a dedicated space where customers can explore the full product line, learn about the science behind each ingredient, and find natural solutions they can trust.”

Highlights of the New FruitAdvantage.com:

• Product-Focused Navigation: Every Fruit Advantage product is now front and center, including Tart Cherry Juice Concentrate, Tart Dried Cherries, Cherry Capsules, and more.
• Optimized for Wellness Shoppers: Clean design, mobile-first experience, and easy access to fruit health benefits, dosage instructions, and usage tips.
• Tart Cherry Education Center: Includes articles, recipe ideas, and a buyer’s guide to help consumers make informed choices about tart cherry supplements and juices.
• USA-Grown Promise: Reinforcing the brand’s long-standing commitment to quality, the products are made using as much Michigan-grown fruit as possible and shipped from Michigan’s cherry growing region.

The relaunch of FruitAdvantage.com is part of a larger multi-brand digital strategy by Traverse Bay Farms, which includes an integrated ecosystem of award-winning food and supplement websites designed to meet customers at every stage of their health journey.

About Fruit Advantage™

Fruit Advantage is a premier line of superfruit supplements and functional foods developed under the Traverse Bay Farms brand. With a commitment to science-backed ingredients, no fillers or preservatives, and delivered to you from Northern Michigan’s cherry growing region, Fruit Advantage offers a targeted, natural approach to joint health, inflammation support, sleep, and more.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms is America’s #1 award-winning superfruit brand, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.