Traverse Bay Farms Launches Redesigned Website to Make Shopping Easier and Everyday Product Simpler

Traverse Bay Farms, the award-winning Northern Michigan superfruit and specialty foods brand trusted by customers nationwide, today announced the launch of its redesigned website, TraverseBayFarms.com. The new experience delivers faster browsing, clearer product information, and an easier path from “What should I buy?” to “How do I use it?”—all designed to help customers shop with confidence and build simple routines around fruit-forward favorites.

The redesigned site reflects Traverse Bay Farms’ long-standing focus on quality, consistency, and real-world usability. With improved navigation, refreshed product pages, and expanded educational content, shoppers can now find best sellers, explore categories, compare options, and reorder faster—whether they’re shopping for tart cherry juice concentrate, dried cherries, tart cherry capsules, fruit spreads, sauces, dressings, or giftable pantry favorites.

“Customers don’t just want great taste—they want clarity,” said Traverse Bay Farms. “This redesign makes it easier to find what fits your routine, understand how to use it, and reorder the products you already love—without extra steps.”

A Customer-First Upgrade Built Around Everyday Needs

The new TraverseBayFarms.com experience introduces improvements that reduce friction and make the site feel simpler to use from the first click:

• Faster discovery: Shoppers can reach best sellers and core categories more quickly with streamlined navigation and clearer page structure.
• Clearer decision-making: Product pages are easier to scan, helping customers understand key details and usage at a glance.
• Smoother reordering: Returning customers can get back to favorites faster with a more direct shopping flow.
• More guidance for everyday use: Expanded learning and usage support helps customers move beyond “special occasion” eating and build practical habits.

Smarter On-Site Experiences That Support How Customers Actually Shop

Along with a refreshed design, Traverse Bay Farms is introducing new on-site experiences that help customers explore products and make confident choices. These additions are designed to answer common questions shoppers have while browsing—supporting discovery, usage ideas, and routine-building—without overwhelming the shopping experience.

Backed by Awards and Northern Michigan Craftsmanship

Traverse Bay Farms has earned more than 38 national food awards for flavor and quality, reflecting its commitment to consistent taste and trusted ingredients. Family-owned and operated in Northern Michigan, the brand crafts products using as much Michigan-grown fruit as possible and never imported—always USA cherries only—serving customers across the country through direct-to-consumer shipping and retail availability in select Kroger and Family Fare grocery stores.

Availability

The redesigned TraverseBayFarms.com is live now, featuring improved navigation, updated product pages, expanded educational resources, and new on-site experiences built to support faster shopping and easier everyday use.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.