Traverse Bay Farms Offers What Customers are Looking for in a Brand

Traverse Bay Farms offers a complete selection of cherry juice, cherry capsules, award-winning salsa, barbecue sauces, dried cherries and more from their website and in each of their two retail stores located in Northern Michigan.

Today’s consumers expect the products and services they interact with to offer as many different options as possible. This including multiple points of purchase, selection of complimentary products and more. However, one of the most important factors when dealing with a company and a brand is trust.

Trust simply means the brand will deliver what the customer is expecting at a competitive price and will stand behind the product by offering a solid customer satisfaction guarantee. Traverse Bay Farms delivers on the key component’s consumers are searching for in a brand.

According to Andy LaPointe, Director of Marketing with Traverse Bay Farms, “Google recently published a survey indicating over 60% of shoppers would rather shop with a brand that has both an online and physical location. In addition to shopping at our website, we have two physical locations our customers can visit and make offline purchases. By combining both online and offline shopping experiences, we build a great deal of trust in the minds of our customers and potential customers because they know we are a ‘real company’ and not just a website that may be gone tomorrow.”

Mr. LaPointe continued, “According the same survey, over 55% of shoppers also like a loyalty points programs that is automatically activated at checkout. We do that. Customers don’t have to open an account with us to earn our loyalty points. As long at they use the same name or email address or phone number in their orders, we’re able to keep track of all of the points they earn in our loyalty rewards programs. Best of all once those point reach 350 points, they earn a $10 discount code and the points never expire.”

“Finally, we keep track of our all the inventory available in our retail stores on our website. This means customers will know either of our two stores will be out of inventory of the specific product they want. No matter if it is cherry juice, cherry capsules, dried cherries, award-winning salsa or any of our other all-natural products. We make is easy to buy from our website or either of our two retail stores located in Northern Michigan.”, Mr. LaPointe said.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.