Traverse Bay Farms Releases the Ultimate Tart Cherry Juice Buyer’s Guide

Traverse Bay Farms, winner of 48+ national food awards and America’s #1 award-winning superfruit brand, has officially released a special edition of: The Tart Cherry Juice Buyer’s Guide: From Orchard to Bottle. This comprehensive resource is now available in paperback and Kindle formats on Amazon, offering consumers an easy-to-follow, and trustworthy guide to understanding and using tart cherry juice

Since 2001, Traverse Bay Farms is a trusted name in functional fruit-based health and gourmet specialty food. This new book leverages over two decades of experience, industry insight, and customer feedback to help readers navigate the crowded world of cherry juice products.

A First-of-Its-Kind Guide for a Superfruit with Superpower

Montmorency tart cherries are known for their deep red color, rich antioxidant profile, and health-supportive properties. But with so many products on the market—concentrates, powders, capsules, blends—it’s easy for consumers to feel overwhelmed.

The Tart Cherry Juice Buyer’s Guide breaks it all down in one accessible, beautifully written volume. From understanding 68 Brix concentrate to decoding labels, identifying low-quality products, and learning why glass bottles matter, this guide is as practical as it is powerful.

What Makes This Book Unique:

• Covers the entire lifecycle of tart cherries—from blossom to bottle
• Features 35+ frequently asked questions
• Includes expert tips on dosage, mixing, and common usage goals
• Offers a breakdown of different forms of Montmorency cherries—juice, powder, capsules, blends
• And more…

Quote from the Publisher:

“We created this guide because we wanted to educate consumers in a way that’s friendly, and empowering. People are looking for natural ways to improve their health—and tart cherry juice is one of the best-kept secrets in the wellness world. This guide helps them make the right choice for their goals, their budget, and their body.”
— Andy LaPointe, Founder of Traverse Bay Farms

In addition to learning about tart cherry juice, they also offer no-added sugar dried cherries, tart cherry capsules, and more. Check out all of their nationally award-winning products at their website: TraverseBayFarms.com

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.