Traverse Bay Farms Remodels and Modernizes Elk Rapids Retail Store

Traverse Bay Farms, winner of 35+ national food awards, announced its plan to remodel and modernize its Elk Rapids, Michigan store. In addition to modernizing it interior and exterior look, the company is also adding additional photos of Hollywood celebrities with its products on the walls of the Elk Rapids store.

The company offers cherry juice concentrate, tart cherry capsules, nationally award-winning fruit and gourmet salsa, dried cherries and more.

Traverse Bay Farms continued commitment to offering the best customer experience possible and local community support. The update and rollout is a result of customer surveys and feedback on how the company can offer a the best-in-class customer experience.

According to Andy LaPointe, Director of Marketing, “We opened our Elk Rapids store in 2012. Since then we have had countless local residents, tourists and vactioners visit our Elk Rapids store. Since the the location of this store is about a 3-minute walk from Memorial Beach, one of the best beaches in Northern Michigan, we get a lot of people into our store.”

Customers will find increased Traverse Bay Farms product selection, grab-n-go deli pre-made deli sandwiches, a new coffee bar and an upgraded Salsa Bar. The Salsa Bar is a sampling area in which customers can sample a number of different Travese Bay Farms product prior to purchase.

Mr. LaPointe continued, “As we continue on becoming the brand of choice for all-natural, gourmet fruit products, it is important to keep pushing the envelope and giving our customer the very best in product selection, in-store experiences, sampling and more.”

Traverse Bay Farms plan to renonative and update the Bellaire, Michigan retail store fall of 2022.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms is America’s #1 award-winning superfruit brand, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.