Traverse Bay Farms Reveals Website Redesign and Upgraded Customer Experience
Industry: Food & Drink
Traverse Bay Farms, winner of 35+ national food awards, Reveals Website Redesign and Upgraded Customer Experience
Bellaire, MI (PRUnderground) February 18th, 2022
Traverse Bay Farms / Fruit Advantage, a nationally award winning superfruit brand, announced it has upgraded the website design, user functionality and customer experience. The company offers all-natural cherry juice, cherries capsules, dried cherries and more.
According to Andy LaPointe, marketing director for Traverse Bay Farms, “We are a very customer focused company. Since our inception in 2001, we have built very closed relations with our customers. Over the years, for example, we have sent dozens of samples of new product samples to our customer for their feedback. This has allowed us to get feedback from our customers. In addition, by taking the extra step, our customers really appreciate this outreach. Redesigning our website is allowed us to upgrade customer experience and interaction. After several months of getting feedback from our customers on how to upgrade our online customer experience and interaction, we are unvealing our website redesign.”
Mr. LaPointe continued, “We are offering insight and videos how our products are made, harvest information, metaverse interaction experience and more. We want to encourage our customers to try something new with our company and give them another opportunity to experience all of the nationally award winning and all-natural products.”
Traverse Bay Farms is the winner of 35+ national food awards at America’s largest and most prestigious food competitions. It has products distributed in 42 States in the United States and 5 countries across the globe. In addition to offering products, the company also offers an array of natural health remedy educational material, too.
Contact Information:
Traverse Bay Farms / Fruit Advantage
7053 M88 South
Bellaire, MI 49615
1-231-533-8788
https://www.traversebayfarms.com
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.
Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.
About Fruit Advantage
Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*
- 38+ national food awards
- Glass-bottled cherry juice with a sediment-free guarantee
- As much Michigan-grown fruit as possible; USA-grown ingredients
- Two year-round retail stores in Bellaire and Elk Rapids, Michigan
- 24/7 live phone customer service: 1-877-746-7477
Learn more at TraverseBayFarms.com.

