Up-and-Coming Artist RIIV Releases New Single

Industry: Entertainment

Working with dedicated professionals, RIIV creates vibrant music to illuminate souls

Los Angeles, CA (PRUnderground) November 30th, 2018

Up-and-coming artist RIIV is excited to release his new energetic single “Beautiful”. Released last month, the single details what it’s like when you realize you’re in love and how the person you’re falling for is the most beautiful soul in the world. Partnering with L2 Records to create this hit, RIIV is set to blaze a bright path in music. 

RIIV is an Independent artist, songwriter, singer, and R&B/Pop artist. His sound, while suitable for top 40 radio, is a diversion from what is currently on pop stations. Uplifting melodies and poppy vocals take this artist to new heights in a genre that is filled with a monotone sameness. 

“Beautiful ” reflects this. By taking his time to work with dedicated music professionals to hone his craft, RIIV has been able to create something we’ve all been waiting for. A pop sound with R&B flavors poises the singer as a true talent in the music business.

Executive produced by Michael Varner, founder of L2 Records, “Beautiful” was in good hands from the start. L2, short for Live Lit,  is a record label aiming to sign great artists and take them to the next level. The company name reflects the type of music Varner enjoys and the genres he wants the record label to work with – energetic, top 40 dance music. Beatmaker for the song was DJ Shaw-T. Producers include DJ Denz “The Rooster” and Chris Anger. 

Released in November, the lyric video for “Beautiful” has been steadily racking up views on Youtube. The single is available on all major music platforms including Spotify and iTunes

About RIIV
 Originally form Haiti, RIIV moved to Connecticut at the age of 6. A rebellious teen, RIIV often ended up in troubling situations. It wasn’t until he landed in a group home that he gained a close knit group of friends and felt inspired to start singing. His journey in life has contributed to his ability to create music that leaves audiences wanting more. Emotionally connected to his music, RIIV enjoys writing songs about love and making people feel something. For a full list of where you can purchase and stream “Beautiful”, please visit www.riiv.hearnow.com. For more information about RIIV’s record label L2 Records, please visit www.L2records.com

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