Using DNA to find love? DNA Romance and Genera partner to matchmake singles in South America
Industry: Technology
DNA Dating arrives in Brazil to help celebrate "Lovers’ Day” - Dia dos Namorados
São Paulo, Brazil (PRUnderground) June 1st, 2022
DNA Romance and Genera announced today that the companies have entered into a strategic partnership to use precision genomics to help single people in Brazil find their soulmate and lasting love. This partnership brings together DNA Romance’s genetic matchmaking app and Genera’s DNA testing and analysis services available in Brazil. To make this possible, DNA Romance now accepts Genera’s raw DNA files for matchmaking, and DNA Romance has been translated into Portuguese just in time to celebrate Dia dos Namorados, AKA “Brazilian Valentine’s Day,” “Lovers’ Day,” or “Boyfriend and Girlfriend Day” on Jun 12th, 2022.
The concept of using DNA dating to find love was featured in the TV series on Netflix “The One” AMCs Soulmates, but this genetic matchmaking partnership is in real-life (IRL) and without the Hollywood drama. Now anyone who has taken a DNA test from Genera can search DNA Romance for their genetic soulmate in Brazil or worldwide. This partnership helps single people find love sooner and also makes DNA testing more accessible and fulfilling in Brazil and South America.
About Genera
Genera is the first genetics laboratory in Brazil to offer a personalized ancestry and health testing platform. The company is headquartered in Bela Vista, São Paulo, Brazil and has been in operation since 2010, servicing Brazil, Uruguay and Argentina.
About DNA Romance
DNA Romance uses genomics, psychology and algorithms for matchmaking. The company launched their Genetic dating site in September 2017. DNA Romance is used by people worldwide but, the majority of users are located in large cities including; Los Angeles, New York, San Francisco, San Diego, Dallas, London, Sydney, Melbourne, Paris, Vancouver, Toronto, Montréal, Mexico City, Buenos Aires, São Paulo, Brasília and Rio de Janeiro.
