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Wine & Spirits Industry Veteran Cort Kinker Joins Equinox Technology Partners, LLC as Vice President

Industry: Food and Drink

Cloud Computing meets Wine & Spirits and it’s never tasted so good.

Sonoma, California (PRUnderground) April 4th, 2014

Cort Kinker has joined the team at Equinox Technology Partners as Vice President Business Development after working with the professional services firm to implement GreatVines CRM technology to amplify performance and build in future savings for his most recent new brand launch.

GreatVines is the unrivaled leader in Beverage Alcohol CRM and 3-tier distribution reporting used by growing suppliers to plan, execute and measure in-market activities, plus report shipments and depletions. After discovering their shared excitement about using GreatVines to create competitive advantage, Cort and Christian de Ryss, Managing Partner at Equinox, quickly realized that joining forces would create a powerful combination of industry, sales and technology expertise.

Cort began his career in the E&J Gallo Winery Management Development Program and advanced for for nine years before joining Austin, Nichols & Co. Inc. and repatriating Jameson from Seagram’s. His thirteen year tenure with Pernod Ricard included a range of responsibilities for field sales, global export and duty free, managing strategic partnerships and brand marketing. His most recent project was leading the team fashioning and executing the U.S. go-to-market strategy for the worlds second largest rum brand, Tanduay Asian Rum.

“Joining Equinox allows me to leverage my enthusiasm for using technology to amplify brand building efforts. Growing a spirit brand has so many variables today they can only be cost-effectively managed using cloud-based tools,” shared Kinker. “GreatVines was clearly the platform I had been hoping it would become since I first learned of it years ago, and I am excited to help progressive importers, agencies and brands, like the one I was working with, obtain the same competitive advantage I knew we would receive.”

“Cort’s industry experience and fundamental understanding of the needs of our beverage alcohol clients is going to help educate those craving higher performance. Our implementation partnership with GreatVines allows us to leverage our extensive CRM experience and sales management know-how with their customizable and robust tool to deliver predictable sales cycles and increased growth through better visibility of success drivers,” added Christian.

About Equinox Technology Partners, LLC

Equinox is a nationwide professional services firm serving producers, suppliers, distributors and agencies in the emerging and artisan Wine & Spirits, Craft Beer and Non-alcohol beverage markets. The firm implements cloud-based technologies for firms seeking tools to manage distributor and account sales activities, conduct surveys and evaluate trade marketing programs throughout the three-tier system.

Equinox offers GreatVines to help clients increase depletion and shipment results by improving the way they plan, execute and measure in-market sales activities.

For more information, visit http://www.EquinoxTechPartners.com

About GreatVines, LLC

GreatVines provides superior solutions for producers and distributors of wine, spirits and beer. The company’s focus is constant innovation utilizing high-performance technologies including Salesforce.com and GoodData. GreatVines is one of the leading Salesforce.com OEM partners. GreatVines was founded by alcohol beverage industry veterans.

GreatVines customers include a range of marquee alcoholic beverage brands from niche producers to global behemoths.

For more information, visit http://www.greatvines.com

About Equinox Technology Partners, LLC

Equinox Technology Partners implements cloud technologies and sales management best practices for growing businesses that want to achieve Predictable Sales Cycles. We do this fast, reasonably and in the way that best fits our client’s business plan and culture.

Outcomes for your Business

– Increased sales at lower selling costs
– New market and growth opportunities
– Substantial competitive advantage
– Reliable and accurate forecasts
– More effective deal reviews

Cloud Technologies, Sales and Marketing, Wine, Spirits & Beer Suppliers and Supply Chain

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Christian de Ryss
(415) 497-3982
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