The Future of Personalized Marketing – Unified Ecommerce Management by Maropost and Zellis

Maropost, leader in the ecommerce and multichannel marketing software, partners with Zellis, an online hub for impactful web stores, to deliver outstanding retail customer experiences and improved ecommerce conversion rates that lead to an increase in sales.

The most effective customer experiences and traffic strategies rely heavily on product data and well-structured and optimized categorization. This doesn’t happen by chance. The truth is – the available data from suppliers and manufacturers is often deficient or poorly formatted for multichannel and online retailing or wholesaling. It doesn’t matter how good the webstore looks – if the data behind it is a mess, it won’t convert well. 

Zellis confronts this problem by always starting with data. Whether it’s web design, order fulfillment or marketplace management – Zellis takes a data-centric approach. It underpins their high-converting web stores and provides a solid foundation for traffic and lead generation strategies. With great success in Australia, Zellis is now joining Maropost in North America to take the ecommerce world by storm.

“We especially like the way Maropost unifies customer messaging channels into a single dashboard and believe this is the future of personalized marketing. Many of our clients have large inventory ranges or complex datasets, and Maropost is particularly well suited to this,” – says Tim Davies, founder of Zellis.

This mutual understanding of the ecommerce landscape and its future makes this partnership so great. With Maropost and Zellis, online merchants can synchronize inventory across multiple warehouses, webstores, marketplaces and point-of-sale registers without leaving the platform. They can also generate purchase orders in multiple currencies, manage multiple drop-shippers, roving sales staff and lots more. 

“A consolidated and unified approach is smart, more scalable and versatile, and enables retailers to deliver consistent messaging to customers through multiple channels. Such touchpoint consistency and personalization underpins a strong branding strategy to boost recall and engagement. That’s what we’re doing together with Zellis. After all, the most important transaction is always the next one,” – says Ross Andrew Paquette, CEO and founder of Maropost.

The concept is already proven to be successful in the APAC market. It’s time for the American market to see how ecommerce automation can change their day-to-day operations.

Unlike most ecommerce platforms which rely on third-party plugins for a vast array of functions, Maropost is a truly unified commerce retail platform, delivering greater efficiency and scalability for today’s multichannel retailers. For ecommerce store owners, this partnership with Zellis means that managing all aspects of the store is now easier, faster and more efficient. This frees up precious time that was once spent on mundane activities and can now be dedicated to real revenue-driving tasks.

About Zellis

Zellis is an expert in data creation, structuring and optimization for multichannel commence, image editing, marketplace store management, troubleshooting and optimization. Zellis is also proud Maropost Commerce Cloud Gold Certified Partner and a Maropost Marketing Cloud Silver Partner. Zellis’ developers and designers have undergone capability training by Maropost and have a deep knowledge of this powerful and scalable platform. As one of the leading Maropost Commerce Cloud Partners, they work collaboratively with Maropost to achieve the best possible outcomes for our valued clients.

About MAROPOST

Maropost is on a mission to revolutionize the way Marketing and eCommerce Automation work together.

By providing companies with Marketing Cloud and Commerce Cloud, Maropost allows B2C organizations to streamline their audience engagement, customer acquisition and revenue growth. The company serves customers across multiple channels, such as email and mobile/SMS marketing automation and ecommerce, while providing unparalleled inbox deliverability, advanced reporting and industry-leading audience building and customer journeys.

Founded in 2011 by Ross Andrew Paquette, Maropost has been featured in Deloitte’s Technology Fast 500 list multiple years in a row and recognized over the years as the best way to simplify marketing automation, by also adding advanced ecommerce functionalities.

For more information, please Visit Maropost.com!