Biara Brand Dominates Los Angeles Fashion Scene
Industry: Fashion & Accessories
Aesthetics, uniqueness, and complete freedom inspired by a bird — that’s what the Ukrainian brand “Biara” is all about.
Los Angeles, CA (PRUnderground) July 1st, 2025
Biara is a Ukrainian clothing brand based in Los Angeles. The company was previously known as ColorFullStudio, but we have recently rebranded with a new name: Biara. Aesthetics, uniqueness, and complete freedom inspired by a bird — that’s what the Ukrainian brand “Biara” is all about. Specializing in evening and casual wear, the symbol of the brand is a bird that carries spirit and freedom in choosing stunning outfits.
The history of our brand began with lightness and simplicity. Designer, Yuliia Tykhonenko, says “the most important thing for us is the comfort of our client. We use the highest quality materials for our clothes. Our clothing and shoes are made with love just for you, we use only natural materials, the most comfortable insoles, and stylish, durable soles crafted at our own factory. We draw inspiration from vivid experiences and travels. By choosing us, you become a part of comfort and effortless style.”
Yuliia Tykhonenko, the designer and CEO of the brand, has created her own vision of femininity, shaping a unique identity for women around the world. She redefines craftsmanship by bringing a modern perspective to handmade fashion. She blends the past with the future, minimalism with sensuality, elegance with ease, and strength with sensitivity.
Yuliia collaborates with independent artisans from across Ukraine, and Biara has its own production both in Ukraine and the U.S. The brand enriches premium fabrics with handmade elements, Swarovski crystals, and hand-embroidered ornaments.
Tykhonenko describes the inspiration for her brand by saying “I don’t want to define women. I want to empower them. I want us all to feel comfortable, happy, strong, and confident. We should all be free — and soar like birds.”
You can shop the Biara brand online at the Biara brand website or Bundi Store website.
Biara is also available in-store at Bundi Ukrainian clothing boutique located at:
8471 Melrose Avenue
West Hollywood
Los Angeles, California
About WWD
WWD, or Women’s Wear Daily, is a fashion industry trade journal that provides news, trends, and imagery for the fashion, retail, and beauty industries.
