Posts Categorized: Fashion

Benjamin Bellwether launches as a fashion trend and education service

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Benjamin Bellwether, a fashion trend forecasting service based in New York City, today announced the launch of its trend forecasting and business acumen service and release of its first set of insights and educational courses. Customers can explore free articles and subscribe to in-depth market shopping reports and education courses covering topics including Sustainability Basics of… Read more »

Sagacious Shu Reveals How to Launch a Luxury Brand During a Pandemic

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Upstart shoe designer Sagacious Shu had hit on an idea for the world’s most coveted sneaker. And then the world shut down. Now the company’s flagship Citron/Vert sneaker finds itself the McGuffin in a story of dashed hopes and stubborn optimism that spans two continents. It all started nearly two years ago, when Sagacious Shu—a… Read more »

The first online Mercedes-Benz Fashion Week Russia took place in Moscow

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Video-presentations of the brands were followed by bloggers and journalists from across the globe. In total, the online stream of Mercedes-Benz Fashion Week Russia has been viewed at 100+ web-sites by 800 thousand users from Russia, Italy, the United Kingdom, the USA, India, and other countries. “The key task of the Fashion Week is to… Read more »

Virtual model, digital clothing, fashion on TikTok: how Mercedes-Benz Fashion Week Russia masters new formats in self-isolation

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1. Live shows Initially, the organizers intended to stream private shows, but abandoned the idea to keep the models and the shooting team safe. Thus, designers had to make video presentations, lookbooks, and filmlets to showcase their clothing from the new collections. In total, there were 32 video shows of 1 to 7 minutes long…. Read more »