CEOs Chad Carr and Matt Herzberg Are Transforming Traditional Company Culture with New Book “The Art and Science of Culture”

Industry: Books

By Leveraging Art and Neuroscience, ‘The Art and Science of Culture’ Takes Readers On a Deep Dive Inside Their Organization To Catapult Them to the Forefront of the Industry

St Louis, MO (PRUnderground) October 17th, 2022

The term “culture” has grown by leaps and bounds since the turn of the 21st century. However, how many business leaders have a firm grasp on how to assess and develop their company’s culture, engage employees to embrace it, and leverage it as a strategic asset to drive business results? Authors and CEOs of Principled Transformation Chad Carr and Matt Herzberg, have neatly packaged their nearly three decades of experience in successfully transforming the culture of some of the most iconic and successful organizations worldwide into “The Art and Science of Culture: The Power of Seeing What’s Hidden”.

In the groundbreaking new book, Carr and Herzberg distill their lessons to equip readers to notice and shape their organizational culture easily and efficiently, and help leaders see the impact of results that healthier, higher-performing cultures naturally create.

Culture has been notated as the key ingredient that defines success or failure for all companies. Fusing intensive scientific research and real-world experience leading culture transformations from the inside and outside of organizations, the authors present a proven process of building strong cultural values along with a scalable framework that organizations can easily understand, take to heart, and replicate.

“This book is staggeringly well-researched. I was bowled over… by some of the hard science that allows us to truly understand what goes on beneath the covers (and between the ears) of those who toil in and lead organizations… I can say that among the many books on the topic of corporate culture I’ve ingested, this one dives the deepest into the process of understanding and changing an organization’s culture. I could call it a “page turner” (it was for me), but it demands deep study to appreciate the neurological roots of “what’s hidden” in the heads of the folks who work for and with you.” – Excerpt of the Foreword From Renowned Author Tom Peters

Carr and Herzberg speak and write with confidence, conviction, and unparalleled passion in the field of culture. Available on Amazon, “The Art and Science of Culture: The Power of Seeing What’s Hidden” dismantles the traditional framework of company culture to usher in a new era of empowered and enlightened leaders.

Through proof of concept, dedication to innovation, and unwavering commitment to helping individuals and businesses cultivate strong cultural values, Chad Carr and Matt Herzberg’s purpose-driven vision has come to fruition with the release of “The Art and Science of Culture: The Power of Seeing What’s Hidden”.

To learn more about Chad Carr and Matt Herzberg, please visit:

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About Chad Carr and Matt Herzberg

Chad Carr and Matt Herzberg are the Managing Partners of Principled Transformations and Co-Authors of “The Art and Science of Culture: The Power of Seeing What’s Hidden”. Regarded as experts in the field of corporate culture, Carr and Herzberg have dedicated their careers to creating awe-inspiring cultures in teams and organizations by leveraging five proven principles of effective culture transformation to unlock potential and unleash results.

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