DNE Refreshes Branding to Emphasize Three-Fold Approach to Energy Management
North American energy management company changes branding to reflect the growth, mission, and evolving goals of the firm to assist businesses in identifying energy strategies to help them spend less, use less, and harm less.
Kirkland, Quebec (PRUnderground) January 26th, 2023
DNE has been helping companies in the United States and Canada evaluate and improve their energy management practices since 2009. From its beginnings as an energy broker, the business has expanded to become a skilled, expert-level energy management partner. Through refreshing its branding, DNE wants to highlight this growth and its three-pronged approach to energy — spend less, use less, and harm less — which focuses on helping organization make their energy more affordable, efficient, and sustainable.
When co-founders Wayne Burke and Steve Shoiry founded DNE, they had a single mission: to help businesses take control of their energy. As a connected broker, they helped companies operating in deregulated markets in Canada and the United States identify energy procurement opportunities to reduce their expenditures. However, reducing costs quickly became only one part of the equation. With energy sources, availability, and costs taking center stage worldwide, DNE adopted a broader approach to energy and helps their clients do the same.
“Our experience has shown that many businesses are overwhelmed by the technicalities of understanding and managing their energy usage,” said co-founder Steve Shoiry. “What we offer is an all-inclusive way to help business leaders understand what they are paying for when they pay the energy bill every month and find ways to reduce their energy usage and branch out into alternative energy sources and even greener options.”
For long-time clients of DNE, the branding refresh will not represent a change in how the company conducts business. Instead, the branding is catching up to the steady growth of DNE and its adoption of a broader view of business energy strategies. Firm believers that doing the right thing and building a successful business are not mutually exclusive ideas, Burke and Shoiry believe that an approach to energy that helps both businesses and communities thrive is vital to the future of both parties.
“The great thing about providing energy management services across a wide geographic area is that you see the big picture,” remarked Shoiry. “You see how everyone and everything is interconnected and interdependent. We want to be a strong link in our community, and we want our branding to reflect that.”
DNE seeks to have a positive influence on the community in many ways. Each year the company donates up to 0.5% of its yearly revenue or 5% of net income (whichever is greater) to its Social Impact Fund, which provides much-needed support for community needs. Past donations have supported women’s and youth shelters, food drives, and infrastructure projects.
To find out more about DNE and how its branding reflects its three-pronged approach to energy, visit www.DNEResources.com or call 888-631-7977.
About DNE Resources
DNE Resources is an award-winning energy consulting firm. They develop energy strategies for homeowners, businesses, schools, non-profits, and government organizations which enable them to see their energy options.