GetEmails and Maropost Partner to Focus on Synergy Between Email-Based Retargeting and Marketing Automation
Industry: Retail & eCommerce
Alliance between GetEmails and Maropost enables automated follow-up to anonymous site visitors.
Toronto, CA (PRUnderground) February 9th, 2021
Maropost, a leading email marketing automation platform provider, today announced that it is entering into a strategic partnership with GetEmails, the service that makes it easy for companies to identify email addresses of anonymous website visitors.
The partnership will enable customers to perform email-based retargeting, on an automated basis, even for site visitors who do not register with their email addresses. Instead, they can now deliver targeted, relevant email campaigns straight to their inboxes and relevant ad campaigns while they browse.
“We are thrilled to be working with Maropost,” said GetEmails CEO and Founder Adam Robinson. “We have an overlapping very complimentary customer base. We have beautifully functioning, deep integration and our products mutually strengthen each other, which leads to retention for both businesses.”
According to Ross Andrew Paquette, Chairman and CEO of Maropost, “Adam and the energetic GetEmails team are professional and passionate. They have a clear mission: not only do they provide a superb platform, they also bring talent that focuses on a high-level customer experience. We couldn’t be more excited for our customers and this partnership!”
Maropost’s complex user journeys, advanced segmentation engine and deep expertise in deliverability make it the perfect ESP partner for GetEmails, both as a primary or a secondary ESP, depending on customer need. GetEmails can encourage the migration of its customers to Maropost’s platform, where sophisticated user journeys and deliverability expertise can help them maximize ROI.
Email list growth using Identity Resolution technology, which is what GetEmails does, is a new, effective, compliant, and high-performing method of expanding reach and realizing positive ROI.
GetEmails’ technology reclaims at least 20% of potential revenue into a marketing ecosystem. It works using deep, one-click integrations with the world’s leading marketing automation platforms. GetEmails encourages migration of their customers to Maropost’s platform, where sophisticated user journeys and deliverability expertise can help them maximize return on investment (ROI).
Maropost’s unique feature set and deliverability expertise make it a great platform for driving ROI for GetEmails. Having access to potential new email contacts allows marketers to have a second chance to reach customers and re-target them via email. This process has demonstrated great success, with GetEmail.com enabling marketers to achieve a 30 to 40% open rate, which is much higher than standard opt-in emails.
GetEmails is dedicated to empowering marketers to spread their unique message to as many people as possible, leading to the world’s first ever email-based retargeting solution. Some of the valuable services offered by the company include a DeliveryID email Graph, 50+Integrations, Third Party Enrichment, Real-Time Data Enrichment and Delivery, Complex Filtering and Routing and CartID Abandoned Cart Technology.
Maropost is on a mission to revolutionize the way Marketing and eCommerce Automation work together.
By providing companies with Marketing Cloud and Commerce Cloud, Maropost allows B2C organizations to streamline their audience engagement, customer acquisition and revenue growth. The company serves customers across multiple channels, such as email and mobile/SMS marketing automation and ecommerce, while providing unparalleled inbox deliverability, advanced reporting and industry-leading audience building and customer journeys.
Founded in 2011 by Ross Andrew Paquette, Maropost has been featured in Deloitte’s Technology Fast 500 list multiple years in a row and recognized over the years as the best way to simplify marketing automation, by also adding advanced ecommerce functionalities.
For more information, please Visit Maropost.com!