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Inova Diamonds Leader in AR Tech Allowing Users to Try on Rings Virtually Now Working With the Yadav Jewelry

Industry: Jewelry

Being able to see in AR online how a ring looks on a shopper's hand is a game-changer. The Yadav Jewelry are now using Inova Diamonds first-class tech to offer this to customers.

Petah Tikva, Israel (PRUnderground) February 11th, 2019

Israeli-based company Inova Diamonds has won awards for their groundbreaking Augmented Reality (AR) software for jewelers. The software greatly increases the ability to sell diamond rings by allowing customers to reliably see how the rings would look on their hands, which has proven to be quite compelling. In exciting news, the team at Inova Diamonds has recently announced the well-respected San Francisco, California-based Yadav Jewelry (formerly known as Diamonds on Web) are now working with Inova Diamonds and that they have embedded the AR software on their platform to deliver a much better customer experience, where all involved benefit. Inova Diamonds are an Israeli Diamonds Exchange partner.

“We are very excited to work with the Yadav company, and implement our new technology on their platform,” commented the enthusiastic Artem Soundelzon from Inova Diamonds. “This will have them on the cutting-edge of jewelry sales, with the technology we have developed helping them change the way customers purchase diamonds rings today, for the better. The end results of our software have been higher sales and happier customers, two factors that any jewelry business can see the extreme value in.”

The technology is simple to use. A customer finds the diamond ring they are interested in, takes a photo using their smartphone, uploads it to the platform, and then a reliable and accurate depiction of how the ring would look while worn is displayed. This allows a much more interactive experience when considering jewelry online and also helps speed up the process for most shoppers in finding a ring that meets their expectations.

Yadav Jewelry is a family-run business who have been selling diamond rings and other jewelry to happy customers since their start in 1983. By implementing the Inova Diamonds software, it shows that they are very interested in keeping up with the latest technology and working hard to be sure they remain one of the top choices for jewelry shoppers in an age where people are more connected every day.

A spokesperson from Yadav Jewelry remarked about working with Inova Diamonds and now having their AR software as a big part of their online platform, “It is great to join forces with Inova’s new technology. We at Yadav are always looking for new technologies that can help keep us ahead of the pack. We believe that this technology will help our customers shop better on our website, and see the designs we offer on their fingers, instead of just imagining it.”

Inova Diamonds are graduates of the Israel Diamond Exchange’s Diamond Tech incubator.

Yadav Jewelry can be explored at

For more information on Inova Diamonds and their AR software be sure to visit

About Inova Diamonds

Inova Diamonds develop innovative technologies, like AI, Big Data, and Augmented Reality, for the diamonds and jewelry market.

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