International Bestselling Author Anita D Russell Releases Book Empowering Antiracism Action

Industry: Self Help

"Cultivating Change from the Inside Out: The Power of Being Human" Is a Journey Towards Antiracism Through Personal Transformation, Accountability and Responsibility

Pittsburgh, PA (PRUnderground) April 8th, 2021

After three successive generations of family members protesting for the birthright to freely exist in the melanized skin in which they were born, a question arises in a family discussion: Will the newest addition to the family—a three-month-old whose March 2020 birth collided with the pandemic of COVID-19, systemic racism, and police brutality—have to protest for the same exact thing in his lifetime? That question put fuel to a fire that burned its way to a new book, Cultivating Change from the Inside Out: The Power of Being Human, the second indie project by life coach and international bestselling author, Anita D. Russell.

In addition to tackling systemic racism through laws and legislation, politics and economics, Russell believes dismantling racism is also an inside job. Race as a social construct emerges from the thoughts, ideas, and beliefs that lie within the hearts and minds of people. For this reason, overcoming systemic racism and miseducation requires self-reflection and personal transformation on the part of individuals in addition to systemic and institutional change.

Change of this magnitude calls for personal accountability and responsibility. Russell invites willing members of a racialized society on a journey toward antiracism to cultivate social change from the inside out. As a contribution to the call for antiracism action, Russell shares her approach using personal development, sustainable relationships, and transformational living. Through personal stories and milestones from her own life, Russell explains how to define core values, how to be an inclusive leader, and ultimately how cultivating change through personal development can unleash the human potential to impact social change.

Faced with white fragility and racism, society shies away from conversations about personal transformation strategies. In Cultivating Change from the Inside Out, Russell shows readers how to intentionally move with vision, purpose, and action to transform a racialized society. She asks: Should we continue to advance a system that supports racism and division? Or should we seek unity and change through laws and legislation, politics and economics, and personal transformation?

“While not ignoring harsh realities of life in America, Russell is relentlessly optimistic about herself, God, and her readers, and she writes in a relatable, motivational tone indicative of a seasoned life coach.” —Kirkus Reviews

Cultivating Change from the Inside Out: The Power of Being Human is available at

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About The Place to SOAR

Anita D Russell, life coach and international bestselling author, believes in doing BIG things—building community, inspiring change, and giving back. She is the founder and principal of The Place to SOAR, a social enterprise dedicated to cultivating change through daily growth and personal development. Her coaching practice is built on a solid foundation of appreciative coaching and strength-based assessment. Her coaching services include one-on-one, group coaching workshops, and impact masterminds. She uses writing as an additional platform to nurture, grow, and empower others to live their best life. Her most recent publications include Cultivating Change from the Inside Out: The Power of Being Human; Voices of the 21st Century: Resilient Women Who Rise and Make a Difference; Voices of the 21st Century: Bold, Brave, and Brilliant Women Who Make a Difference; and I Wanna See Laney’s House: A Sibling Story. Anita also serves as the Global Business Connector for Women Speakers Association in Pittsburgh PA.

Learn more about Anita’s work at and

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