London Jewelers’ Luxury Business Expands Amid a Sea of Other Retail Closures

Through an ever-changing retail landscape, and amid over 8,000 store closure announcements from dozens of U.S. brands in 2019, business is booming for heritage retailer London Jewelers. As one of the country’s largest sellers of fine jewelry and timepieces – from Bulgari, Cartier, Patek Philippe, Rolex, Van Cleef & Arpels and dozens more – London Jewelers is a prime example of creativity and quick adaptation to the new realities of retail.

Instead of allowing traffic to its showrooms across Long Island and New York City to slow as consumers choose to spend more time online, it has publicly pivoted toward digital outreach as well as created immersive in-shop experiences, earning itself a reputation for excellence.

Through its partnership with online watch media outlet Theo & Harris, for example, London Jewelers has been able to share its vast inventory with an entirely new consumer base, all while providing a glimpse into the experience offered in its boutiques – a carefully crafted offering of personal services that is impossible to replicate online. “Retailers will always need to maintain direct contact with consumers,” says Christian Zeron, director of Theo & Harris. “While the length of contact has shrunk in the last 10 years, those moments remain the best opportunities for retailers to build real connection. And London, through digital investment, is doing it right.”

These investments in digital media and community building have enabled the business to expand into new spaces, most notably with a location in New York City’s Oculus. And in mid-November, London Jewelers plans to officially open an Audemars Piguet boutique, adding to its existing 22,000 sq. ft. of retail space in Long Island’s Americana Manhasset shopping center.

Keeping tradition alive is equally important to the 94-year-old, fourth-generation family jewelry business. From October 18^th through 20^th at its Americana Manhasset flagship, London Jewelers will host the 10th Annual Watch Fair. Attendees will enjoy food, drink and entertainment as they preview the latest releases from the world’s best watch brands, including Audemars Piguet, Baume & Mercier, Blancpain, Breguet, Breitling, Bulgari, Carl F. Bucherer, Cartier, Chanel, Chopard, Grand Seiko, Harry Winston, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Longines, Luminox, Michele, Montblanc, Nomos Glashütte, Omega, Oris, Panerai, Patek Philippe, Piaget, Raymond Weil, Rolex, Shinola, Swiss Army, TAG Heuer, Tudor and Ulysse Nardin.

New this year will be the Archie Perkins Mobile Horology Classroom, operated by The American Watchmakers-Clockmakers Association. The watchmaking school-on-wheels will be parked in front of the London Jewelers Watch Salon, open to the public on Friday, October 18th for a series of demonstrations and seminars. On Saturday, October 19th, select clients and media will be on-board for an all-day timepiece making class, after which they will leave with their own full assembled – and self-made – timepiece.

For more information on the 10th Annual Watch Fair or to learn about any of London Jewelers’ products and services, call 516-627-7475 or visit londonjewelers.com.

About London Jewelers

London Jewelers is unsurpassed as Long Island\\’s Premier Jeweler, carrying Brand Name Designer Collections, One-of -a Kind Hand Crafted Jewelry pieces, Certified Diamonds of all colors, quality, cut and clarity and Vintage and Estate Jewelry. London Jewelers is known world wide for our services, such as expert authorized jewelry and watch repair, on site gemologists, authorized retail services for Rolex, Patek Philippe, Van Cleef & Arpels, Cartier, Audemars Piquet and many more, corporate gift selections, bridal registry and insurance appraisals.