Retailers: Learn How To Get More Walk-In Customers for Your Store with Traverse Bay Farms

Andy LaPointe, founder of Traverse Bay Farms, owner of two retail stores, and winner of 38+ national food awards, has released a new Udemy course titled How to Get More Walk-In Customers for Your Retail Store. The course is designed to help retail store owners, managers, and storefront teams increase foot traffic using practical strategies such as storefront marketing, Google Business Profile optimization, local promotions, partnerships, and AI.

For retailers asking how to get more walk-in customers, how to increase retail foot traffic, or how to improve local visibility for a physical store, this new course offers a clear, step-by-step system built from real-world retail experience.

LaPointe brings more than 25 years of business experience to the training. As co-founder of Traverse Bay Farms, he helped build the company into a nationally award-winning brand with two year-round retail stores, a strong e-commerce presence, and product distribution across 42 states. Every strategy in the course is shaped by firsthand experience running real stores, tracking customer traffic, and improving local store performance over time.

“Retail owners do not need more theory. They need practical ways to get more people into their stores,” said Andy LaPointe, founder of Traverse Bay Farms and creator of the course How to Get More Walk-In Customers for Your Retail Store. “This course teaches store owners how to improve storefront visibility, strengthen their Google Business Profile, create better local promotions, and build a repeatable system for more walk-in traffic.”

The new Udemy course focuses on one of the most important challenges for local retailers: getting more people to physically walk into the store. Instead of covering broad marketing ideas that are hard to implement, the course stays focused on one clear outcome — helping retailers attract more nearby shoppers and create a more predictable flow of walk-in customers.

Inside the course, retail owners and managers learn how to:

• Turn more foot traffic into store visits with better storefront signs, messaging, and curb appeal
• Use local SEO and simple local content to strengthen discoverability in the surrounding area
• Create local promotions, small events, and limited-time offers that give shoppers a reason to stop in
• Build partnerships with nearby businesses, attractions, and traffic hotspots to bring in new customers
• Track walk-ins, peak hours, and traffic sources so they know what is working and where to improve
• Use AI prompts, worksheets, and a 30-day action plan to build a more repeatable retail traffic system

The course includes 2 hours and 27 minutes of on-demand video, 8 articles, 27 downloadable resources, lifetime access, and a certificate of completion. It is beginner-friendly and built for real retail businesses. No advanced marketing background is required. Students only need a physical retail store, access to their Google Business Profile, and a willingness to apply the lessons each week.

This training is especially relevant for gift shops, boutiques, specialty food stores, farm markets, wellness stores, and other local retail businesses that want to improve walk-in traffic, local search visibility, and store performance.

Because the course is grounded in the experience of a retailer who owns and operates physical stores, it offers a more practical perspective than generic marketing advice. LaPointe teaches what he has used, tested, measured, and improved through years of operating Traverse Bay Farms retail locations in Northern Michigan.

Andy LaPointe now combines traditional retail experience with modern AI tools to help store owners simplify marketing, improve execution, and make smarter decisions based on real-world results.

“This course is for retailers who want more than random traffic spikes,” LaPointe said. “It is for store owners who want a better system for attracting walk-in customers, improving local visibility, and building more consistent momentum for their retail business.”

The course is now available on Udemy as an individual purchase or through subscription access.

About Andy LaPointe
Andy LaPointe is the founder of Traverse Bay Farms, a retail store owner, entrepreneur, author, and small business strategist. With more than 25 years of business experience, he has helped grow Traverse Bay Farms into a nationally award-winning brand with two retail stores and distribution across 42 states. He is also the founder of OnlineAssistant.ai, where he helps small business owners use practical strategies and AI tools to improve visibility, simplify execution, and drive measurable growth.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.