Rockwell Time Echoes Message of Utah Avalanche Center During Avalanche Awareness Week

Since 2007, Rockwell Time has proudly supported athletes nationwide, designing and selling gear that fits their bold, fearless lifestyles. As ski resorts across Utah prepare to open and winter adventurers prepare to hit the slopes, Rockwell Time is proud to join the Utah Avalanche Center (UAC) and the Division of Outdoor Recreation in promoting Avalanche Awareness Week, held annually during the first week of December. This annual initiative aims to equip outdoor enthusiasts with the knowledge and tools to stay safe. For Rockwell Time, reaching that goal begins with providing customers with the right gear.

Rockwell Time is a Utah-based lifestyle and performance brand known for its rugged watches for men and women and stylish sunglasses. Founded with the spirit of adventure at its core, the company has built its reputation on creating products that stand up to the most demanding conditions, whether on the mountain or in the gym. Rockwell Time products reflect a culture of endurance, individuality, and grit from precision-built timepieces to eyewear and accessories designed for athletes and outdoor enthusiasts. Rooted in Utah’s active landscape, the brand designs for the extreme environments it lives in.

“Being based here in Utah, where the outdoors are part of everyday life, we know how quickly a great day in the backcountry can turn into a dangerous situation,” said Rich Eggett, founder of Rockwell Time. “Preparedness is non-negotiable. We proudly support the Utah Avalanche Center and share their commitment to making education and gear accessible.”

Rockwell’s deep ties to extreme sports, military communities, and first responders make its alignment with Avalanche Awareness Week a natural fit. The brand thrives in high-performance environments where preparation and mental toughness define success. This shared readiness mindset and respect for risk drive Rockwell’s continued involvement in safety-focused initiatives. By supporting Avalanche Awareness Week, Rockwell reinforces its message that adventure and responsibility go hand in hand.

“Reliable timekeeping, visibility, and gear durability aren’t just conveniences,” added Eggett. “Every second matters when you’re in the backcountry, and your gear could save your life. Whether it’s a watch that withstands freezing temperatures, polarized sports sunglasses that enhance visibility in blinding snow, or accessories built to handle impact and exposure, we design every Rockwell product to let wearers focus on their goal without wondering if their gear can handle it.”

To learn more about how Rockwell Time supports athletes or to explore its winter-ready products, call 801-298-3016 or visit www.RockwellTime.com.

About Rockwell Time

Rockwell Time is a renowned action sports brand specializing in the design and production of unique, chic, high-quality watches. Available both offline and online at their official store, their products reflect the brand’s unique blend of style, spirit, and adventure.