Russian Fashion Week Results
Industry: Fashion & Accessories
In 5 days, 61 shows were arranged at Manege and other venues, participated by 117 designers and 1,150 models. This large-scale event was covered by 1,600+ Russian and foreign media representatives and 850+ influencers. In a mere 5 days, the event was attended by 60,000+ people. For those unable to come to the Russian Fashion Week in person, 51 web-sites offered 60 hours of live broadcasts. Audience coverage by bloggers reached million people.
New York, NY (PRUnderground) October 26th, 2019
Special attention was given to the shows of 10 emerging designers from 9 countries: Argentina, Belgium, China, France, Germany, Spain, Sweden, Switzerland and UK. They presented their bold and exclusive collections during Global Talents, supported by glo.
MAD DAISY MOSCOW, Russian women’s clothing, footwear and accessories brand presented its collaboration with Tretyakov gallery. Their new collection ALOPETIANKA was dedicated to women suffering from Alopecia, an autoimmune disease.
Some eco-friendly brands presented their collections during MBFW Russia: RomaUvarovDesign, ODOR, DANIIL KOSTYSHIN, RED SEPTEMBER, VOID, EXPATS COLLECTIVE, OTOCYON, and BE INSIDE.
8 fashion houses supported the trend for older models, including KRUZHOK, TATA POLINA & DIMA KAMMA, N.LEGENDA, ELENA SOUPROUN, ZA_ZA, BÁKHTIN, GLOBAL TALENTS: SOJI SOLARIN, GLOBAL TALENTS: svoboda ravenstvo bratstvo.
Moreover, during Mercedes-Benz Fashion Week Russia, POP-UP SHOP and Futurum Education were arranged at Manege.
This year, guests of the event could not only acquire designer clothing and accessories at POP-UP SHOP, but also hand in things they didn’t need anymore within the Svalka project. At the temporary designer store at the lower level of Manege, containers for unused clothes were installed.
During a special educational program of Futurum Education, various educational events took place: lectures, workshops, public talks by photographers, illustrators, bloggers, and fashion experts. For instance, lectures by Dmitry Peskov, Special Presidential Representative for Digital Development; Steven Trow – CFO and HR Manager for Hcp Italy (Hermès Group); Kazuma Mori – Owner, Bunker Tokyo Store and Riverhead Showroom, Harajuku, Tokyo, Japan. The lectures were also delivered by Aizel Trudel – founder of AIZEL concept store and marketplace platform; Lapo Cianchi – Director for Communication and Special Events at Pitti Immagine, and Lucien Pages – Founder of Lucien Pagès Communication, and many more, as well.
Special workshops were arranged with support from ASUS: the specialists showed how to make digital clothing sketches, how to shoot and process photographs from backstage and street style sessions, how to promote private brands on Instagram, and how to make AR filters for Instagram, as well as fashion illustrations.
During MBFW Russia, some music sets were presented. At Manege, the following performers appeared: Dj Alexander Anatolievich, ASAMMUELL, EIGHTEEN, LUSIA CHEBOTINA, ANDY DARLING, MRID, Cream Soda, DJ GROOVE, SABI MISS + MANRO, and Alina Grosu.
At MBFW Russia, a presentation of glo x Tigran Avetisyan collaboration was presented. Having united with a talented designer Tigran Avetisyan, graduate of Saint Martins and LVMH grant-holder, glo as a brand interested in innovation and experimentation, presented a unique show on the edge of fashion and art. The special show was managed by a stage director, and the designer made some sculptures right in front of the audience. In just a few minutes, the designer made several sculptures that were labeled with metal signs, containing the descriptions. Within this collaboration, Tigran made some accessories for glo in his characteristic manner: cases and bags with outer pockets for devices, which became part of his art objects.
On October 16 and 17, the first performance by ARTIS PROJECT took place, offering a new approach on conscious consumption and eco-sustainable clothing production.
Mary Kay, official makeup artist of the Fashion Week, didn’t just help the models to get ready for their appearance at the catwalk, but also presented their collection of matte and luminous foundations TimeWise 3D. To do the presentation, Luis Casco, Mary Kay® Global Beauty Ambassador and celebrity stylist, came to Moscow from Los-Angeles.
The title partner of the Fashion Week is Mercedes-Benz.
MBFW Russia partners: Aizel.ru (Official Partner), glo (Official Partner), Mary Kay (Official Make-Up Artist), MONÉ PROFESSIONAL (Official Style Artist), DHL (Official Logistics Partner), Sardinia (Official Partner), Metropol (Official Hotel).
